• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Industry Insights
  • News & Events
    • Product Updates
  • Merchant Insights
    • Merchant training
  • Affiliate Insights
    • Affiliate training

#HowTo – How To Negotiate A Better Commission Rate as an Affiliate

November 12, 2013 by ShareASale Leave a Comment

Bloggers and Affiliate Marketers, both those who are experienced and brand new to the industry, should always have a plan to maximize their commissions from retailers.

 

As earnings are almost always tied directly to pure commission relationships, I’ve put together a list of 3 tips to negotiate better (higher) commission rates with retailers.

When your audience turns into the type of customer that most matches the retailer’s idea customer – your chances for higher compensation is best.

Brian Littleton

 

 

When your audience turns into the type of customer that most matches the retailer’s idea customer – your chances for higher compensation is best. One of the most common ways to accomplish this is to focus on sending new customers (or re-introducting an inactive customer).

 

Obviously, you have very little control over whether or not a specific member of your audience has ever purchased at a specific retail store, but you can do a few things to optimize.

 

1.  Ask the retailer specifically, what your historical percentage of new customers / returning.   You may find that you have been sending a high percentage of new customers – which would put you in a much better negotiating position.

 

2.  Use marketing methods that are conducive to new customer generation.   Product reviews, emails to your subscribers or Facebook/Twitter followers, and content marketing.

 

3.  If you utilize coupons and/or deals – make sure that those posts are accurate, up to date, and relevant to your audience.   Focus less on SEO optimized “deal pages” and more on alerting your audience (through posts and emails) of the deals that the retailer is promoting at that specific time.

Best Ways to Increase your Value as an Affiliate or Blogger | ShareASale Blog

Best Ways to Increase your Value as an Affiliate or Blogger | ShareASale Blog

Posted by Brian Littleton on Jun 19, 2013 in #BestOf | 1 comment
via: blog.shareasale.com

 

 

Bloggers often underestimate their value, and settle for low priced “Sponsored Posts” that don’t account for the true value that a post has over the long run.

 

No matter the size of your audience, it is your specific touch-point with them that the retailers seek. They need those long-tail markets to complement their own marketing efforts.

Brian Littleton

 

Use that to your advantage when negotiating a commission a rate.   Always include your reach numbers (# of email subscribers, Facebook followers, Pinterest/Twitter, etc… ).   These individual audience numbers are critical to any increase in commission that you may be seeking.

How to Value your Blog for Sponsored Posts | ShareASale Blog

How to Value your Blog for Sponsored Posts | ShareASale Blog

Posted by Brian Littleton on Jun 3, 2013 in #BestOf | 2 comments
via: blog.shareasale.com

 

 

Even if you only send a few customers per month to a retailer, don’t be afraid to ask for the value that you feel you deserve.   If those few customers (or more in those cases) are new to a retailer, they represent a lot of value to that retailer.

 

When negotiating with the retailer, focus on your connection to your audience.   Specifically, detail the things that you can do to continue to bring that audience to the retailer AND continue to bring new customers.

 

Remember, even if it is only a few per month – that is valueable!

How to Bring in New Customers | ShareASale Blog

How to Bring in New Customers | ShareASale Blog

Posted by Brian Littleton on Dec 18, 2008 in Brian Littleton | 19 comments
via: blog.shareasale.com

Filed Under: Affiliate, Affiliates, Best Practices Tagged With: #HowTo, affiliate timesavers, blogging

ShareASale

ShareASale

Leave A Comment Cancel reply

Interested in hearing more from ShareASale?

To receive our latest news and email communications, please opt-in to our newsletter below.
* = required field
Tell us about you:



Events Calendar

«April 2023»
SunMonTuesWedThuFriSat
      
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
      

Merchant Discovery

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

USEFUL LINKS

  • Industry Insights
  • Affiliates Insights
  • Merchants Insights
  • News & Events

RESOURCES

  • About Us
  • Contact Us
  • Resources
  • Best Practices
  • Webinars

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale