There are no traffic jams along the extra mile.
A good customer experience encompasses more than just customer service. It’s the entire gamut of a company and its interactions with clients.
It’s also the extras. It’s those experiences you provide to a customer, not because it’s required, but because it will eventually help both parties grow in one way or another.
Provide Education that Answers a Question
I’ve learned this lesson, and continue to learn it, but we don’t need to rehash it. Instead, let’s talk about ways to provide a great customer experience.
These can be quick webinars or one page PDFs that speak specifically to a need or question of your client(s). You can also take it a step further by educating clients on industry trends, not just your product or service.
Setup Out-of-the-Box Events
Meeting a client face-to-face is incredibly valuable. Your entire perception of a client can change just by connecting in person. Setup events that help bring people together – and keep it unique. Have dinner at an amazing restaurant, spend a day on the lake, go to a baseball game, etc… It will pay off in the long run. And don’t forget to provide them with something fun to take home!
Be Thankful & Send a Handwritten Note
Within the epic world of email, a hand written note goes a long way. Even if it was your event, send a thank you note to your client. A thank you for taking time to sign up, go to an event, participate in something, etc…