Business cards have come under attack recently – but I find them an extraordinarily important piece of any conference interaction.
They set the tone for “who you are” and can often make the difference between an immediate dismissal and an interested party. First impressions, after all, are immensely critical.
Some ideas about business cards:
- Get a photo on there. I personally wade through over 100 cards every time I come home from a show, often much much more from a larger show. Pictures are worth a thousand words.
- Leave room for notes. Avoid glossy finishes that don’t allow for notes to be written on the back or sides of the card. Use a flat finish, and leave plenty of whitespace.
- Leave whitespace!!! As a carry over from point 2 – don’t fill your card up with dark colours that make it impossible to write notes.
- Put some thought into it. Check the page below that has some reactions to various types of business cards received – by Shawn Collins. The video is interesting – although I don’t recommend the approach unless you have the personality to back it up!
For Affiliates – there is also huge opportunity any time of the year to promote these types of products. Businesses are in constant need of marketing materials, and ShareASale has dozens of retailers who sell these products – check out a few examples below!
Franklin Covey – MerchantID 43722 10% Commission on ShareASale
Organization products for conference goers – Planners, Binders, Bags, Tech Accessories, and more.