ShareASale Blog

April – #BytheNumbers Some Fun Random Data

by 1 Comment

Continuing on our Daily Blog Project for 2013, this month (April) will be themed “By The Numbers”.

What does this mean?  You’ll see a blog post every day featuring statistics, numbered lists, dates – basically anything with numbers!   We hope you enjoy and I’ll start with a collection of random statistics!

4.25

Approximate average number of “Return Days” also known as Cookie Duration. This value represents the amount of time passing between a click event – and a completed transaction.

1 in 4

Number of commissions that occur due to a positive Return Days value, as opposed to same session or same day transactions.

75

Average value of the “Return Days” parameter for Merchants running their Affiliate Programs on ShareASale

"What do you consider fair?" from the AffStat Survey

“What do you consider fair?” from the AffStat Survey

“What do you consider fair?” from the AffStat Survey
via: blog.affiliatetip.com

 

40%

Roughly speaking, the number of Affiliate related transactions that include multiple clicks in the clickstream.

Segmentation and Attribution in an Affiliate Program - From Brian Litttleton, Performance Marketing Summit 2013 New York City

Segmentation and Attribution in an Affiliate Program

Segmentation and Attribution in an Affiliate Program – From Brian Litttleton, Performance Marketing Summit 2013 New York City

 

21

Number of different categories of customizable conditions a Merchant can utilize on ShareASale to tailor commission percentages. Including click-stream conditions, new customers, SKU based tracking, creative based tracking, and a whole lot more…

Personalized Commission Rules available on ShareASale

Personalized Commission Rules available on ShareASale

Personalized Commission Rules available on ShareASale
via: ShareASale.com

 

97

Number of new Merchants added to the ShareASale Network in March of 2013 (thru March 24).

3958

Total number of programs hosted on the ShareASale Network.

New Merchants in March on ShareASale

New Merchants in March on ShareASale

New Merchants in March on ShareASale
via: ShareASale.com

 

11pm

The most prolific one-hour period for Affiliate commissions generated during the 2012 Cyber Monday shopping period.

3 times

3 times as many Affiliate commission able transactions were initiated by Affiliate Marketers based in Indiana compared to Illinois during Black Friday/Cyber Monday. Despite Illinois having one of the largest cities in the United States (Chicago), and a previous hub of Affiliate Marketing activity – Illinois Affiliates were forced to move their businesses due to the “Affiliate Nexus Tax” that was passed in 2012.
Governor Quinn Abolishes Affiliate Marketing in Illinois | ShareASale Blog

Governor Quinn Abolishes Affiliate Marketing in Illinois | ShareASale Blog

Posted by Brian Littleton on Mar 10, 2011 in Brian Littleton | 51 comments
via: blog.shareasale.com

We hope you enjoy our series #ByTheNumbers – check back tomorrow and every business day this month for a new update!

Comments

  1. “40% the number of Affiliate related transactions that include multiple clicks in the clickstream.” – just seems like an unbelievably high number that will most likely benefit the late into the party referrals.

    Good thing SAS has a leapfrog feature, personally I would not consider any other network as an affiliate because of it.

    Reply

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