• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Industry Insights
  • News & Events
    • Product Updates
  • Merchant Insights
    • Merchant training
  • Affiliate Insights
    • Affiliate training

5 Recommended Banner Categories

November 30, 2012 by ShareASale Author Leave a Comment

As marketers, Affiliates have different strategies and methods of promoting Merchants. It’s your job as a Merchant to provide Affiliates with as many relevant tools and resources appropriate to your program. Your creative inventory can be lean, but it should also be organized and well-thought out.

Develop a creative inventory that plays to the seasons, different types of affiliates and the popularity of your products. The five categories I typically recommend are as follows:

  1. HOLIDAY BANNERS
  2. SEASONAL BANNERS
  3. SALE & DEAL BANNERS
  4. CATEGORY-SPECIFIC BANNERS
  5. LOGO BANNERS

Also consider utilizing Dynamic Banners in the first three categories. What do I mean by Dynamic Banners?

Dynamic Banner:  A banner or banners that automatically update.

You are able to replace existing banners and their associated landing pages, simply by click “Edit Banner.”  By creating a set of dynamic banners, affiliates are able to provide prominent placement, without having to worry that the banner will go out of date.  For merchants, this is a sure way to control and merchandise prominent affiliate real estate.

Filed Under: Merchants Tagged With: client services, merchant timesavers, merchants

ShareASale Author

ShareASale Author

Leave A Comment Cancel reply

Interested in hearing more from ShareASale?

To receive our latest news and email communications, please opt-in to our newsletter below.
* = required field
Tell us about you:



Events Calendar

«June 2023»
SunMonTuesWedThuFriSat
    
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
 

Merchant Discovery

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

USEFUL LINKS

  • Industry Insights
  • Affiliates Insights
  • Merchants Insights
  • News & Events

RESOURCES

  • About Us
  • Contact Us
  • Resources
  • Best Practices
  • Webinars

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale