As marketers, Affiliates have different strategies and methods of promoting Merchants. It’s your job as a Merchant to provide Affiliates with as many relevant tools and resources appropriate to your program. Your creative inventory can be lean, but it should also be organized and well-thought out.
Develop a creative inventory that plays to the seasons, different types of affiliates and the popularity of your products. The five categories I typically recommend are as follows:
- HOLIDAY BANNERS
- SEASONAL BANNERS
- SALE & DEAL BANNERS
- CATEGORY-SPECIFIC BANNERS
- LOGO BANNERS
Also consider utilizing Dynamic Banners in the first three categories. What do I mean by Dynamic Banners?
Dynamic Banner: A banner or banners that automatically update.
You are able to replace existing banners and their associated landing pages, simply by click “Edit Banner.” By creating a set of dynamic banners, affiliates are able to provide prominent placement, without having to worry that the banner will go out of date. For merchants, this is a sure way to control and merchandise prominent affiliate real estate.