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Site Maps

October 7, 2010 by ShareASale Author 7 Comments

What is a “Site Map” and why is it so important to SEO?

jasons_weekly_whiteboard_site_maps

Site maps are the “belly” of Search Engine Friendly Design. They make it very quick and easy for the search engines to find and index every page on your web site by putting links to every page in one spot.

Site maps also allow you to help the search engines clearly understand what your web site is all about and presents opportunities in optimization. “Keyword density” is a term often used to describe the number of times a particular search phrase appears within your site. Site maps should make maximum use of your most relevant and important keywords. It should contribute to your keyword density within the link text on the page.

IMPORTANT: All links should be plain text and point to every page within your site with descriptive words that make it easy for both humans and search engine spiders to understand what they will find on each page linked from your site map. Site maps are essential as an optimization technique and should always be linked from your index page or home page.

Filed Under: Affiliates Tagged With: blogging, client services, seo

ShareASale Author

ShareASale Author

Comments

  1. TheProfessor says

    October 7, 2010 at 4:25 pm

    Hey Jason,
    Still very new and novice to the whole site design game at this point.

    Quick question: Does having a ‘site map’ with drop downs (or sub categories) vs a ‘site map’ that has a straight list of links make a difference?

    For example:
    – Home
    + Apparel
    — Shirts
    — Shoes
    + Electronics
    — Phones
    — Cameras

    VS

    – Home
    – Apparel
    – Shirts
    – Shoes
    – Electronics
    – Phones
    – Cameras

    _TheProfessor__

    Reply
  2. Jason Rubacky says

    October 7, 2010 at 4:31 pm

    @TheProfessor I would def go with the 2nd option you listed and tweak it a bit. You want the spiders to be able to find everything on that page as easy as possible, without having to do any extra work.

    You can go:
    +Apparel
    -shirts
    -shoes

    just don’t make it a drop down. List it out just like that and make them all links to those specific product pages. :)Make sense?

    Reply
  3. TheProfessor says

    October 7, 2010 at 4:37 pm

    Totally! Thanks for the info. Still well int he 1st stages of my over site design. But little by little I’ll get it up and running.

    Reply
  4. Steve Leve says

    October 8, 2010 at 4:27 pm

    No discussion of sitemaps should be complete without mention of the little known and yet potentially effective sitemap xml schema.

    The purpose is to give the bots some hints about your content, self-rating its priority and update frequency. I won’t spoil all the surprises, but this is a topic worth researching.

    Reply
  5. Joe says

    October 11, 2010 at 1:40 pm

    Nice write up on the sitemaps! It’s definitely an important step of the SEO process that many people tend to forget.

    Reply
  6. Bob says

    October 11, 2010 at 4:59 pm

    Will the frequency with which you update your sitemap have an effect on how often your site is crawled?

    Reply

Trackbacks

  1. ShareASale Blog » Blog Archive » WordPress Plugins says:
    November 3, 2010 at 2:59 pm

    […] much any task that you are looking to accomplish there IS a plugin available. Everything from site maps… to social bookmarking… to spam […]

    Reply

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