We have some exciting news to share about a new timesaver in the merchant interface! For those affiliate managers using the grouping function to organize your affiliates, you will now have the ability to manage your groups directly from the affiliate details page. In the past, the grouping function could only be done within the View/Create Groups page or from the affiliate list level. Now, in the affiliate details page, managers can quickly and easily remove or change an affiliate’s group assignment.
Unsure about what “grouping” is? Grouping is a way to organize your affiliates. You can assign affiliates to any number of groups within your program. For example, you can create a VIP group, and set that group at a higher commission level than your base commission rate. Or, you can segment out PPC affiliates from coupon affiliates, etc. To create a new group, simply click on the View/Create Groups link under the Affiliate Management column in your merchant account.
Once your group is created, you’ll be can to set a group commission rate, generate group reports, or send specific newsletters to a targeted group. If you have any questions on how to use this feature, feel free to contact me directly at sarah@shareasale.com!
Rob Cox says
March 5, 2010 at 10:04 amI have begun grouping affiliates recently. Not sure what to do with them once they’re grouped however! My groups currently are:
COUPON
STORE BUILDERs
SEO
PPC
CSE
Of course, many affiliates overlap a few groups.
Any feedback on my groupings or on what to do with them once grouped is appreciated!
Sarah Beeskow says
March 9, 2010 at 7:06 pmHi Rob,
Depending on how the merchant chooses to group their affiliates, there are several different ways to use groups to manage the program. For example, in your case, you have created groups based on the different ways your affiliates sell. You could use this to send targeted marketing tips to each of those groups.
For example, you can use the filter tool in the newsletter to send directed emails to each of your groups. Your coupon group could receive a newsletter that focuses on upcoming sales or great product mark downs. The PPC group would receive a newsletter with keyword lists.
Another idea would be to have affiliate promotions targeted to your specific groups. For example, you could offer a bonus to your store builder group where they earn extra cash for building a new store around your products.
john says
March 10, 2010 at 10:28 amThis is great news. I love the new interface!