• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Merchants
  • Affiliates
  • Trending
  • New & Notable
  • Alert!
  • Around the Office

PPC Bidding by Affiliates

February 8, 2006 by ShareASale Leave a Comment

Recently, there have been a lot of questions about how to manage both a PPC search campaign and an affiliate program.

Affiliates can be very valuable partners in PPC search, however, if you – as a merchant – wish to place certain rules on which terms are allowed, and which are not, there are two very important things to do.

1. Go to your “Account Settings”, click on “Edit Settings” and make sure that all of your rules are spelled out in your “Affiliate Agreement”. This is the most critical step because this is the legal agreement between you and your affiliates. If you need to make changes please make sure to contact your affiliates with the new policies, etc…

2. We have created a new tool called our “PPC Bidding Rules” – you can see the listing in your account it is the last entry under “Account Settings”. You are able to upload a list of keywords, and also whether or not you allow PPC bidding on those values. You can also set Bid Limits for those terms that you do allow bidding on and provide descriptions as to why you restrict bidding on certain terms.

Again – affiliates can be very productive and valuable partners in PPC search, but the above tools are in place to make sure that you are getting what you want in terms of value out of both the affiliate channel and the PPC channel.

Thanks – if you have questions please contact your account representative.

-Brian
-ShareASale.com

Filed Under: Merchants Tagged With: ppc

ShareASale

ShareASale

Leave A Comment Cancel reply

Interested in Hearing More from ShareASale?

To receive our latest news and email communications, please opt-in to our Blog Newsletter below.
* = required field
Tell us about you:



Events Calendar

«February 2021»
SunMonTuesWedThuFriSat
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
      

Merchant Catalog

ShareASale 2014 Summer Catalog

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

About Us

ShareASale has been in business for 16 years, exclusively as an Affiliate Marketing Network. Our technology receives accolades for speed, efficiency and accuracy - and our reputation as a fair and honest business is well known within the industry.

Navigation

  • Home
  • About
  • Best Practices
  • Webinars
  • Resources
  • Affiliates Posts
  • Merchants Posts
  • Trending
  • New & Notable
  • Around the Office

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale