• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Industry Insights
  • News & Events
    • Product Updates
  • Merchant Insights
    • Merchant training
  • Affiliate Insights
    • Affiliate training

EPC and Trending Explained

April 18, 2005 by ShareASale 2 Comments

Happy Monday everyone… we’ve received quite a few emails and such this past week asking about the EPC metric, and how affiliates can use it to their advantage in picking out and researching programs…so we’ve decided to write about it.

Take a look at this particular merchant’s (a demo) detail page. You can get to any merchant’s detail page by clicking “View Merchant”, or by directly typing in http://www.shareasale.com/a-viewmerchant.cfm?MerchantID=#### and replacing those # signs with an actual number.

You can see the 4 listed metrics that are given, as well as links to trend reports for those metrics (see below for details). The 4 metrics given are EPC (100), Reversal Rates, Avg. Commission and Avg. Sale.

EPC (100) is a metric describing how much money is earned per 100 clicks sent to that merchant’s site. The others are pretty self explanatory in terms of the Reversal Rate, Average Commission and Average Sale. If you want to see a merchants history for any of those metrics, then you can click on the yellow highlighted term “View Trend”, and it will take you to a graph similar to this:

A 7 day EPC is calculated based on the past 7 individual days, rolling. So if today is Monday – today’s 7 Day EPC number will include the individual daily EPC’s from Sunday, Sat, Fri, Thu, Wed, Tue and last Monday. Tomorrow’s 7 Day EPC will include today’s number, put together with Sunday, Sat, Fri, Thu, Wed and Tue. And so on. 30 day numbers are calculated in the exact same way, just with more days.

You’ll note from the graph that 7 DAY numbers tend to fluctuate more often than 30 DAY numbers. This will tend to be true just based on just the pure number of dates that go into those calculations, but both numbers will give you an accurate depiction of how the merchant’s program has been performing.

You can view trend information also on the other metrics… check out this merchant’s Reversal Rate trend…

That’s a 0% Reversal Rate trending back 45 days… Not too bad, eh? Login and check em’ out – Merchant: AcmeHardware.com

Filed Under: Affiliates Tagged With: reports

ShareASale

ShareASale

Comments

  1. Nikhil Agrawal says

    November 24, 2015 at 6:33 am

    Hi Brian,

    As you said, EPC (100) is a metric describing how much money is earned per 100 clicks sent to that merchant’s site. Does it mean that if we send 100 visitors to the merchants’ site than we’d be earning the quoted EPC price on the merchant’s affiliate program

    Reply
    • Brian Littleton says

      February 12, 2016 at 11:06 am

      Nikhil – No, they are estimates. You would earn the commission on sales generated.

      Reply

Leave A Comment Cancel reply

Interested in hearing more from ShareASale?

To receive our latest news and email communications, please opt-in to our newsletter below.
* = required field
Tell us about you:



Events Calendar

«January 2023»
SunMonTuesWedThuFriSat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
    

Merchant Discovery

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

USEFUL LINKS

  • Industry Insights
  • Affiliates Insights
  • Merchants Insights
  • News & Events

RESOURCES

  • About Us
  • Contact Us
  • Resources
  • Best Practices
  • Webinars

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale