Explore how Delta Extrax partnered with Particular Audience to improve product discovery, and increase AOVs through automated product recommendations. Over the past few years, the cannabinoids market in the US has seen significant growth. Several states have legalized cannabis for medical and recreational use, leading to a surge in cannabis-related businesses and a wider social […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
Publisher Spotlight: GAAN Creative
This Women’s History Month, we shine a spotlight on a women-owned business that empowers creators to get fair recognition and compensation for their content. It’s no secret that influencer marketing is one of the most effective channels to sway consumer purchasing decisions. A recent Forrester study commissioned by the Awin Group revealed that 54% of participants […]
7 Reasons why marketing is important for small businesses
Find out why your small business needs marketing and how effective digital marketing can be to help your business grow. How important is marketing for small businesses? In the competitive business world, small businesses often find it extremely hard to find and retain customers. Marketing can play a crucial role in contributing to the growth […]
Navigating GA4 changes – explaining what they mean for ShareASale merchants
With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity. One of the biggest changes to affect the affiliate channel with Google Analytics 4 (GA4) is the transition from the last-click model found in Universal Analytics (UA), to the data-driven attribution […]
Publisher spotlight: Small Business Trends
With Small Business Saturday around the corner we’re excited to spotlight a company that’s dedicated to empowering small businesses throughout the year. Small Business Saturday, an annual event celebrated on the first Saturday after Thanksgiving, was created by American Express over 13 years ago to encourage shoppers to shop locally and support their community. The […]
Google restricts click trackers for Google Ads
Further privacy changes see Google clamp down on uncertified click trackers in Google Ads. Google’s recent update to restricted ad formats and features restricts the use of uncertified click trackers. Click tracking, the ability to record user click behavior, is a fundamental part of affiliate marketing but can be used unscrupulously or maliciously which is […]
Publisher spotlight: Savings.com’s SavingsCARES affiliate giving program
Learn how SavingsCARES partners with brands and charities to drive donations and bring awareness to important initiatives. Savings.com offer consumers the straightest, simplest road to the best deals online. Working hand in hand with top retailers, they consistently make sure they’re providing users with the very best offers available. Please provide a brief description about […]
Five marketing tactics to drive traffic to your Shopify store
Online sales are the ultimate goal of any store, and traffic is a reliable route to success. The more traffic, the higher the chances of converting customers into revenue. Your goal as an online merchant is to continually generate good quality traffic to your store. As a Shopify ecommerce merchant, it goes without saying that […]
Technology partner activation is now one click away with ShareASale’s new Plugin Discovery
Ready to grow and optimize your ecommerce revenue? Seamlessly discover and activate value-added technology partners directly within ShareASale’s UI. ShareASale’s Plugin Discovery tool has arrived and is now available within the Merchant UI. These handpicked solution providers can help you increase AOVs, resolve customer questions, personalize offers, and more, to improve the user experience on […]
Ensure a successful Q4 with ShareASale’s partner checklists
As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and preparation. Over the last few years, consumers have started their holiday shopping as early as October and September, and so the Black Friday and Cyber Monday promotions quickly follow suit. As that trend will likely […]
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