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How to Maintain a Modern Affiliate Marketing Program Part III: Target Non-Traditional Affiliates

April 21, 2016 by ShareASale Author Leave a Comment

You may already have a good grasp on what type of Affiliates make up your program. Traditional Affiliate types include Content Bloggers, Deal-based Affiliates, or Affiliates who primarily market through one channel like PPC, Social or Email Marketing. But in order to be truly forward thinking you must consider the potential of non-traditional Affiliates.

 

 So, Who Are These Non-Traditional Affiliates?

 

Non-traditional Affiliates are partners who have no intention of setting up or managing an actual long-term Affiliate program. Specifically, they are PTO moms or dads, scout leaders, organizers of private groups, or coaches of high school sports teams. In the case of fundraising, they likely won’t keep any of the Affiliate commissions that come their way. 

 

 How do they drive sales?

 

Unlike traditional Affiliates who are looking to monetize their content for personal revenue, these partners have an ulterior motive which is to raise funds for a group or cause. Fundraising in the past meant peddling candy bars door to door or hosting a bake sale in front of a limited audience. Storefronts removes the geographical restrictions of old-fashioned fundraising and allows community members to partner with national brands that their friends and family already love. Like a typical Affiliate,  it is in their best interest to encourage sales and drive traffic to a Retail partner’s website. Each time a friend, family or stranger clicks through their link and makes a purchase, a commission is deposited into the fundraising campaign.

Learn more here: 

Storefront Affiliate Sign Up Demo
Storefront Affiliate Sign Up Demo
See how easy it is for non-traditional Affiliates to sign up for a co-branded Storefront fundraising page!

 

Interested in setting up a Merchant Storefront? Contact us at shareasale@shareasale.com! 

 

 

 

More from this series, “How to Maintain a Modern Affiliate Program”:

How to Maintain a Modern Affiliate Marketing Program - Part I - ShareASale Blog
How to Maintain a Modern Affiliate Marketing Program – Part I – ShareASale Blog
For almost 20 years, Affiliates have steadily helped Retailers increase traffic, acquire new customers and boost sales. However, e-commerce continues to evolve at an alarmingly fast rate and Merchants must continue to develop their Affiliate strategy in response to these changes.
How to Maintain a Modern Affiliate Marketing Program - Part II - ShareASale Blog
How to Maintain a Modern Affiliate Marketing Program – Part II – ShareASale Blog
For almost 20 years, Affiliates have steadily helped Retailers increase traffic, acquire new customers and boost sales. However, e-commerce continues to evolve at an incredibly rapid rate, and Merchants must continue to develop their Affiliate strategy in response to these changes.

ADDITIONAL RESOURCES

Affiliate Outreach: Build Better Newsletters - ShareASale Blog
Affiliate Outreach: Build Better Newsletters – ShareASale Blog
We often hear, “How can I keep my Affiliates engaged and active in the program?” Answer: Keep them in the loop! The old adage is true: communication is key. Utilize the newsletter tool to maintain consistent communication with your Affiliates. The key is to keep your newsletter relevant, feeling fresh and concise.
Ready to Explore Our 'Guided Launch'? - ShareASale Blog
Ready to Explore Our ‘Guided Launch’? – ShareASale Blog
ShareASale’s Client Services team now offers a full training course called Guided Launch. We identified a need for one-on-one training tailored to the individual Affiliate Manager’s experience, the maturity of their program and strategic goals. From here, Guided Launch was born!
Tip of the Day: Featured Placements - ShareASale Blog
Tip of the Day: Featured Placements – ShareASale Blog
ShareASale Featured Placements are an excellent way for Merchants to recruit new Affiliate Partners. Our Client Services team has many different options that the Merchant can choose from to upsell their program and gain better exposure in the ShareASale Network.

Filed Under: Merchants Tagged With: merchant resources, merchant tips, storefronts, the interface

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