What is it? The Program Agreement is also known as the “Affiliate Contract”. A Program Agreement is a necessary step during the setup process for any Merchant account on ShareASale. In short, it is a list of guidelines that you require all Affiliates partners to follow while promoting your brand. This is a binding, business […]
New Merchant? 10 Things To Do NOW!
Affiliate Marketing is about building relationships. While building relationships you learn what works best for your program or methods your audience responds to. An Affiliate program needs to be ever-changing to meet Affiliates’ needs and engage your partners, but the initial step should be creating the best possible first impression by taking the time to […]
Lessons Learned: Tips for Trademark Policy
In the article “New Programs & Trademark Bidding“, we discussed the pros and cons of allowing Affiliates to bid on trademark terms and offered some tips to consider should a program allow Affiliates to bid on their brand name. Today I’d like to expand a bit on this conversation and discuss the importance of the […]
Lessons Learned: New Programs & Trademark Bidding
Your new ShareASale affiliate program just launched, Hooray! What an exciting feeling it is to anticipate all the new relationships that will begin and the new customers that these relationships will bring. Affiliate Marketing is the greatest! I love the enthusiasm and while I don’t disagree with any of it, I do like to […]