ShareASale has released a new Pay Per Click (PPC) Compliance tool so that both our merchant and affiliate partners can more quickly and easily monitor their PPC campaigns.
Our new PPC compliance tool is powered through Ad Police, a partner of both ShareASale and Awin Global and a leader in monitoring PPC efforts across all the internet’s top search engines. The new launch combines keyword policy creation and monitoring into one easy-to-use tool, allowing merchants to rest assured that your brand is safeguarded across all PPC activity. All ShareASale merchants can designate up to three keywords for free search engine monitoring and using the admin, can quickly view and respond to affiliates who are in violation of their keyword policy.
By combining keyword policy creation, monitoring, and keyword violation remediation into one admin, ShareASale makes it simple for advertisers to protect your brand and your in-house search campaigns from affiliate cannibalization.
Affiliates seeking to engage in policy compliant search engine advertising will also see a new admin center for the tool in your account where you can clearly view a merchant partner’s keyword polices and respond to any detected violations. Merchants will be encouraged to provide a standardized keyword policy which affiliates can export from the ShareASale admin or can monitor programmatically via ShareASale Affiliate API. By making PPC policies more accessible and transparent, compliant affiliates are able to increase their revenue by promoting brand partners at scale and reduce the chance of accidental violations.
We hope that our new PPC Compliance tool will save you time and give all our partners the freedom to focus on growing your programs rather than being mired in compliance mitigation.