Get more Shopify sales by shaking up your marketing strategy with a Shopify affiliate program.
Whether you’ve just created your Shopify account or are years into running your own ecommerce store, you know how important it is to continue increasing your Shopify traffic and boosting your Shopify sales to grow. In this article we’ve detailed why affiliate marketing should be part of your Shopify marketing strategy and how you can best use the ShareASale affiliate marketing app on Shopify to improve your Shopify business sales performance.
What is affiliate marketing?
Affiliate marketing gets your online store in front of the right audience. It enables you to connect with thousands of online partners such as website owners, mass media, influencers and bloggers who can promote your products to their engaged online audiences. Driving more traffic and reaching new customers that you may not have access to through your usual online marketing channels. Affiliate marketing is a great option for small businesses as it’s a low-risk high reward platform, because you only pay affiliate partners when they are directly responsible for a sale.
What Shopify affiliate program app should I use?
There are plenty of Shopify affiliate program apps to choose from. ShareASale’s affiliate marketing app is available on the Shopify app store to install and is the ideal option if you’re a time-short business owner looking to increase your online sales. The ShareASale platform is particularly useful if you are new to affiliate marketing because we offer a low barrier to entry for start ups, entrepreneurs, and small businesses to launch an affiliate program on their own – low setup fee and no contracts. As you continue to grow your program and business, leverage our more advanced tools to create a truly customized affiliate channel.
How do I set-up a Shopify affiliate program?
Setting up a Shopify affiliate program couldn’t be simpler. Follow the steps below to easily launch your ShareASale affiliate program via the Shopify app store.
- Join ShareASale here to receive your merchant ID number.
- Then, go into the Shopify App Store to install the app and input your ID number.
- You’re now ready to go – ShareASale’s simple to use platform will track, pay and report on your affiliate partnerships in one place.
How can I increase my Shopify traffic?
Once you’ve launched your ShareASale affiliate program via Shopify, you can start to make use of the affiliate tools available to you. Our Recruitment Tool is a great place to start, allowing you to search and invite relevant publishers to join your program. It’s important to select publishers that resonate well with your business, as these partners are most likely to have customers that will like the look of your brand and click through, therefore increasing traffic to your Shopify website.
How can I grow my Shopify sales?
Now that you’ve set up your ShareASale affiliate program and partnered with many of ShareASale’s trusted publishers you’re ready to go. There are plenty of tools to help boost your Shopify sales. First, an incentive speaks volumes to a merchant’s commitment and interest in their business relationship with an affiliate. Using Commission Rules, consider setting up an extra incentive for new partners by offering a higher commission rate for any sales during their first 30 days in your program. This extra kickback can motivate them to push your products more and help you increase your Shopify sales. Or, providing top performing publishers with an extra bonus is a great motivator to push for further sales and higher basket value sales on your Shopify website.
Click here to find out more about the ShareASale affiliate marketing app on Shopify.