The Awin Group has partnered with Ecosia, the world’s largest not-for-profit search engine that plants and protects trees.
Funded by Awin, Ecosia will plant a tree for every sale made with an Awin and ShareASale advertiser via Ecosia’s newly-launched freetree browser extension, with a goal to plant 100,000 trees. The strategic partnership enables both the Awin Group and Ecosia to to raise awareness of environmental issues, promote more sustainable brand and consumer practices, while helping Ecosia scale its partnerships with Awin advertisers in the US, UK, Germany and France markets.
Powered by Ecosia, freetree is a browser extension that alerts users when shops can be activated to plant trees for free while they shop. Like a cashback model, Ecosia is paid a small commission by the shop for the referral for each purchase, with 100% of its profits used to plant trees.
Serving over half a billion search requests for 20 million users worldwide, advertisers can benefit from Ecosia’s wide reach to support sustainably-minded shoppers. With 61% of consumers currently choosing to shop in more environmentally-friendly, sustainably and ethical ways according to an Accenture study, this green incentive is likely to improve conversions and increase sales.
Partnered advertisers should align with Ecosia’s sustainability standards and will be reviewed in an ongoing process based on user feedback.
“Ethical ecommerce has been a key focus for the Awin Group for years and this partnership with Ecosia only further demonstrates our team’s commitment to investing in creating a better environment and a better world,” said Virpy Richter, Chief Financial Officer at Awin. “Consumers will always continue to shop. As a global business, it is our responsibility to lead the way and execute programs that support our promises to be an ethical partner and to promote more sustainable consumerism and operations as a whole.”
Christian Kroll, founder and CEO of Ecosia, shared, ”With our browser extension freetree, we’re enabling people to plant trees at no extra cost as they purchase something online, whether it’s booking a summer holiday or buying a ticket for a festival. Our partnership with Awin and ShareASale gives us invaluable access to global online businesses and can seamlessly slot into the checkout process of their community. Users can now plant trees when they are on other websites, not just searching for them. 100% of the profits from freetree will go towards planting trees with Ecosia, which will be a huge gain for the planet.”
The Awin Group shared its commitment to ethical ecommerce in the Awin Report 2022: Power 100, released in March, and is proud to champion efforts both internally and with brand partners through this collaboration.
Advertisers interested in partnering with Ecosia’s freetree extension should contact us here.