Treasury Wine Estates is one of the world’s largest wine companies.
The character, quality and scale of Treasury Wine Estates’ global brand portfolio is unmatched.
Fill in the blank – Affiliate marketing means to me:
Affiliate Marketing is an ever-evolving channel that grows and changes to meet the needs of the consumer. It allows Treasury Wine Estates to introduce our 8 brands in multiple formats such as product reviews where customers can discover what we have to offer with top tiered publishers through to loyalty sites where we can encourage the customer to purchase again through competitive cashback.
What’s your “elevator pitch” for potential partners or those who are unfamiliar with your company?
Our brands are among the most recognized and awarded in the world. Sourcing grapes from some of the world’s most acclaimed vineyards, we are the leaders in the modern art of winemaking, using innovative techniques grounded in centuries of winemaking tradition.
What sets your company and affiliate channel practices apart from others in your niche?
Treasury Wine Estates has an unrivalled portfolio of well-known and trusted premium wine brands with a rich history behind each. Our customer can experience this history by visiting the vineyards of each brand or getting their favorite wine delivered to their front door. We promote our 8 brands as the full package from highlighting the vineyards, offering monthly promotions along with encouraging the consumer to make their first purchase with a rich offer. With these multiple ways to get the consumer excited to shop, we make sure to be represented across the many different partner types from loyalty through to content.
What are the benefits to working with you in the affiliate channel?
We offer competitive commission rates, which are the same across all 8 brands, with our average order value being over $300.00. On top of having monthly promotions on both bottles and cases, we have first time purchase coupons and are open to discussing exclusive offers.
What makes a great partner in your eyes, and what kind of partners are you looking to work with?
Great partners are wanting your brand to win while providing the best offers for their consumer. With having 8 brands to promote, we are looking for partners who can highlight each on their own but also make it easy for their consumer to find each through discovery on the partner’s site. And of course, continuous communications about opportunities to promote the brands & offers along with staying active on ways to optimize.
In addition to what you consider to be a great partner, how do you measure success of said great partnership?
Our affiliate program is a revenue driving channel. We expect partners to not only drive healthy traffic to our brands, but we also expect them to drive sales.
Do you have any advice for those who are new to affiliate marketing?
Appreciate the process. The affiliate channel is a slow game as it takes time to get established. Not only does it take time for your brand to be known within the space, but it’s also constantly changing which means you must evolve as your program develops.
What is your favorite part about working with ShareASale? Do you have a favorite tool or feature?
We have 8 active brands within our affiliate program and ShareASale allows them all to be under one account. Not only can we pull total program performance, but we can also review performance by brand by utilizing the Summary by Store report. This allows us to save time while reviewing performance since we can seamlessly pull reporting.
What are the brands under Treasury and how do I join each?
Treasury Wine Estates has a total of 8 brands within the affiliate program that cater to a multitude of palettes and budgets. This includes Stags’ Leap Winery, Sterling Vineyards, Beringer, Beaulieu Vineyards, Provenance Vineyards, Chateau St. Jean, Etude Wines and The Wine Shop. We allow partners to promote all brands and encourage them to do so to ensure their audience preference in wine is available. If a partner doesn’t have all brands on their site and would like to, they can email treasurywines@dmipartners.com to requests assets and brand information.
