Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens completely revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pellet pizza oven.
Ooni gives users the ability to cook authentic, flame-cooked pizza in just 60 seconds, with Ooni ovens ready to start cooking in 25 minutes or less. They heat up to 500˚C/950˚F – double the temperature of domestic ovens and that searing temperature you need for incredible Neapolitan style pizza. Ooni cares about building a business for good and paying it forward, too. They donate 1% of every sale to carefully chosen social and environmental causes as a member of 1% for the Planet.
Fill in the blank – Affiliate marketing means to me:
A win-win partnership driven by passion about the products promoted.
What’s your “elevator pitch” for potential partners or those who are unfamiliar with your company?
Known for bringing portable pizza ovens to backyards all over the world, our goal is to help people make truly great pizza at home. To fulfill this goal and spread the pizza joy, we want to partner with passionate affiliates who love our brand (and pizza too). In three words, we need YOU.
What sets your company and affiliate channel practices apart from others in your niche?
Affiliates are not numbers but people, so it’s important for us to make them feel part of our mission and to always value them. This is at the basis of every practice.
What are the benefits to working with you in the affiliate channel?
We offer personalized commissions and a passionate Ooni Affiliate Marketing Coordinator available to support and work together with affiliates. Benefits of our affiliate program include:
- Commission rates for content publishers and influencers starting from 10%
- High conversion rate
- Banners and text links available, and further assets provided as necessary
- Commission can be earned up to 30 days after the first visit
- Dedicated publisher support
- Newsletter updates about ALL you need to know for your affiliate activity
What makes a great partner in your eyes, and what kind of partners are you looking to work with?
A great partner is passionate about food, pizza and Ooni. We are looking for good quality content sites. Our ideal affiliate partner will review our products or write articles about Ooni highlighting the reasons why Ooni is the number 1 pizza oven company in the world. Finally, a great partner should be proactive, honest when promoting the brand and be able to demonstrate that he/she lives by our values: kindness, ambition, rigor, passion, innovation.
In addition to what you consider to be a great partner, how do you measure success of said great partnership?
A great affiliate partnership consists of building strong relationships with publishers, and making sure they are supported in the journey of becoming a successful publisher. We measure success in qualitative and quantitative ways. Quality means being able to drive quality sessions to our ecommerce site thanks to the affiliate’s web promotion (content: articles, reviews, etc) or social media promotion (posts, stories, etc). Quantity means being able to drive sales. We do not allow any paid activity.
Do you have any advice for those who are new to affiliate marketing?
Ask questions and make sure your doubts are addressed; be curious and explore what different opportunities are available for you.
What is your favorite part about working with ShareASale? Do you have a favorite tool or feature?
We love the ShareASale interface and its usability. We appreciate that we can easily adjust the commission rates to reward our affiliates.
How do I become an Ooni affiliate?
Learn more about the Ooni affiliate program on ShareASale and sign up here.