Tip of the Day: Encourage affiliates to send new customers

The goal of any retailer is to increase sales consistently, month after month. This can come from a variety of strategies, but perhaps the most valuable thing to a retailer is a new customer. Gaining a new customer means a new source of brand awareness, more traffic, and returning purchases.

If you ever find that your sales numbers have plateaued, tap into your affiliate marketing channel to break out of your slump. Do this through your ShareASale account by offering your affiliate partners an extra incentive to drive new sales. Set this up by following these steps:

Determine the value of new customers

Take a look at your marketing budget and decide how much you are willing to give to your affiliates for driving a new sale. For most, new customers are incredibly valuable, even priceless. It is up to you, however, to decide what is best for your brand and budget.

Set up commission rule

After you decide the price you are willing to pay, set up the rule in your account to automatically track and trigger bonuses for new customer sales.

Since this requires an added step in our tracking, we highly recommend reaching out to our Merchant Development team to assure that it is setup properly.

Communicate bonus to affiliates

The final step is to communicate this opportunity to your affiliate partners. Schedule a newsletter with all the information and include the bonus amount, upcoming sales trends, and even tips for them to promote your brand and products. For your high earners, consider personally reaching out and scheduling a strategic call so that together, you can increase conversions and new customer sales.