In order to go live on the Network, you are required to fulfill some baseline tracking parameters. However, there are additional tracking fields that would enhance your program such as New Customer Tracking.
Three ways adding New Customer tracking will benefit you:
- Commission Rules
- Conversion Lines Setup
- Enhanced Reporting
From a technical perspective:
In order to enable these functions, your site’s developer/programmer must flag a customer as new or returning and alter your ShareASale tracking code to include this in a parameter which looks like this:
- &newcustomer=1 on new customers
- &newcustomer=0 on returning customers
Many Retailers choose to commission higher for new customers vs. returning customers. You can too! Personalized Commission Rules allow Merchants to create flexible and custom payouts based on a variety of condition options, including customer type.
Step 1. Make sure we are tracking new customer data. If this is not setup, contact our support team through the online ticket system.
Step 2: Go to the Advanced Commission Rules page and “Add a New Rule”. Then add conditions and select “Customer is a specific type” under Transaction Conditions.
-> Customer is a specific type: New Customer
If the conditions show up in red, that means you do not have proper tracking set up.
Every line you set up represents a path of eligibility for a commission for an Affiliate or group of Affiliates. Conversion Lines can be used to set varying commission rates and tracking gaps based on whether the customer is new or returning:
Reporting will help you become more expert in setting up New Customer commission rules and attribution strategies. You can view reporting about New Customer transactions in two ways:
Transaction Detail Report:
You can search transactions with “New Customer” or “Existing Customer” as a filter option. The egg icon has 3 states New, Existing and Null.
Transaction Breakout Report:
Gain access to a whole new report when you are set up with New Customer Tracking! In this report, you can get a look at your overall program ratio of New vs Existing Customer transactions. View your top New Customer drivers (ranked by percentage of total sales). You can also analyze groups or Affiliates tags in addition to specific Affiliates, comparing their performance to your overall program average over the course of any time period.
Submit a ticket through the Help Center to set up!