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Exciting news from our friends at Awin!

March 10, 2017 by ShareASale

Notice anything different about us lately? That’s right! We are sporting an updated logo to reflect some of the latest news from ShareASale headquarters. In early January, ShareASale was delighted to announce an acquisition by Affiliate Window (part of the zanox Group). Together, we will be able to combine and enhance efforts in the areas of compliance, brand protection, tracking, payments, and all of the core focus areas in our businesses. Affiliates will have access to a broader list of Merchant programs across the globe, which represents a huge opportunity for international growth.

On March 6th, 2017, our new partners unveiled yet another layer of exciting news: the two entities that formerly made up the zanox Group (Affiliate Window and zanox) now exist as one unified brand. Supported by a new logo, brand identity, and messaging, their global portfolio of clients will now utilize a single platform. 

Both of the former logos were used in this clever marketing teaser to countdown the big news: 

Their new logo: 

“The Awin Sail signifies the company’s commitment to driving forward innovation. The three triangles represent advertisers, publishers and consumers, with our network at the core.” – from awin.com

Learn more about the rebrand: 

 
 
READ: zanox and Affiliate Window rebrand to Awin
READ: zanox and Affiliate Window rebrand to Awin
Affiliate marketing networks zanox and Affiliate Window have rebranded to Awin, to simplify its image and proposition to customers.
 

What does this mean for ShareASale clients?

ShareASale as you know it will remain the same aside from the update to our logo which will be visible on our website, blog and all marketing materials. 

Congrats again to the team at Awin on their fresh new look! 

 

ADDITIONAL RESOURCES

3 Components of a Successful Logo
3 Components of a Successful Logo
  1. Make it YOU-nique Your logo should be a direct reflection of you and what your company stands for. It should also distinguish you from competitors. Put your logo idea to the “Google Test”: enter your search terms as “[your industry] + logo” and see what the first page of image results look like.
 
The Anatomy of the Perfect Banner Ad
The Anatomy of the Perfect Banner Ad
Merchants often ask us about key steps to get started once they’ve launched on the Network. A great place to focus your energy early on is building a Creative Inventory. This will give new Affiliates marketing collateral to use in their promotions immediately after you accept them into your program.
 
How to Choose the Right Font for Your Blog
How to Choose the Right Font for Your Blog
Believe it or not, your font choice says a lot about who you are and what you’re about. While sometimes considered a more utilitarian part of a website compared to images, advertisements and writing style, your main font is too important to be chosen carelessly.

Filed Under: Industry Insights Tagged With: affiliate window, around the office, awin, Brian Littleton

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