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5 Prerequisites to Publishing on your Blog

January 3, 2017 by Erica Grabijas

Writing quality content is a huge accomplishment and the first thing that you want to do after completing a blog post is to hit that “publish” button for its final send off. Don’t do it just yet! Blogging is much more than just writing and publishing. There are lots of other things to think about – images, links, affiliate links, SEO, social media and more!  Here is a checklist of items to do before finally publishing that post.

1.  Proofread & Edit

  • Is your blog title catchy?
    • Learn what makes an irresistible blog title. 
    • Struggling to come up with a title for your post? Introducing Hubspot’s Blog Topic Generator – simply enter in three nouns and let the magic happen!
  • Have you read through and proofread the post for any grammatical errors?  Did someone else also read it over for any errors?
  • Does the layout of your post look correct?

2.  Test Links

  • Have you tested each link to make sure it works?
  • Have you cross-linked to some of your other blog posts?
Cross-linking your posts is not only good for SEO, but also encourages readers to continue exploring other areas of your website!
  • Have you added Affiliate Links where appropriate?
**Pro Tip:  Add Affiliate Links only where it makes sense. Remember to always be authentic with your posts and don’t force affiliate links. They should be genuine. Don’t overwhelm your readers with affiliate links!

3.  Analyze Images

  • Did you add relevant images or product images?
  • Have you added titles and alt attributes to your images?
  • Are your images optimized for social media?

**Pro Tip:  Product Images can also be deep-linked using an affiliate link.
 

4.  SEO Ready

  • Is your title SEO-friendly?
  • Have you included the keyword several times throughout the post?
  • Need a little help when it comes to SEO – find a plugin!  WordPress SEO by Yoast is a great one to take away any confusion when it comes to SEO.
**Pro Tip: Read more about how you can optimize your website for SEO

5.  Call-to-Action

This one sometimes gets forgotten, but it can have a powerful effect.  Leave your readers with a question to consider or give them a preview of what is to come on your site!  This will help keep them engaged and coming back for more.

Are there any other items on your checklist?

 

Additional Resources:

The Affiliate Marketers Toolkit
The Affiliate Marketers Toolkit
The foundation of a successful affiliate website encompasses a variety of different marketing components. Each of these components helps an affiliate gain trust and grow readership which leads to more traffic and higher conversions.
 
How to Recover from Blogging Burnout
How to Recover from Blogging Burnout
Bloggers are some of the hardest working people out there (we could be a little biased). Many bloggers maintain their blogs in addition to a 9-to-5, full-time job. That means at the end of the day they don’t come home and “chill.” They don’t sit on the couch and veg out or relax.
 
Tip of the Day: Know Your Readers!
Tip of the Day: Know Your Readers!
As bloggers, our job is to cultivate content for our audience to keep them interested and coming back for more. Dedicated blogs crop up around a variety of topics: fashion, travel, kids or family life, food and so on.

Filed Under: Affiliates Tagged With: affiliate resources, affiliate tips

Erica Grabijas

Erica Grabijas

Erica is known in the office as the organizer extraordinaire! She wears a lot of hats at ShareASale – from Event Management to Marketing – she does it all! Connect with Erica online @ericarosaland. Erica is a lover of all things Chicago sports, DIY & crafts, gift giving, fashion, cooking and baby giraffes.

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