Your logo should be a direct reflection of you and what your company stands for. It should also distinguish you from competitors. Put your logo idea to the “Google Test”: enter your search terms as “[your industry] + logo” and see what the first page of image results look like. For example, if you are a home decor company and enter “home decor logo” as your search term, you will likely see a whole lot of generic logos with house motifs, pointed roofs or window-pane elements. Think about what differentiates your home decor company or blog from all the rest and focus on pulling in those elements as part of your design concept. It is always the brands that can distill big concepts down to their most simplistic -almost abstract- form that makes the biggest impact.
Take ShareASale Merchant Wayfair for example. The home furnishings and décor e-retailer uses color, a bold font and a small icon to visually represent their company. Though simple, we can break it down further:
Color: Purple is often associated with luxury, ambition, imagination and mystery. It also stands for creativity, individuality, and originality. This fits perfectly for a retail destination featuring “a zillion things” home and whose mission it is to help people curate their own interpretation of “home” that is uniquely you.
Font: An abrupt slab serif font is used as a mark of distinction.
Icon: While Wayfair is undoubtedly a home décor company, they chose to emphasize the ecommerce aspect of their business with a graphical element. They chose to replace the tittle (the little dot over a lowercase “i” or “j) with an abstract geometric shape that resembles a box to signify the key aspect of their business model: low-threshold free shipping.
