Tip of the Day: Seasonal Banners

Q4 is upon us and it’s time to start thinking about your creatives that you will have available this season for Affiliate use and promotion success. 

We recommend on top of your normal creatives to have a selection of themed creatives that follow along with the holidays of the season. Major holidays such as Halloween, Thanksgiving, Christmas and New Years are all good choices to show some flair in your banners that can stand out on a blog or Affiliate website. They are also a fun way to offer deals and incentives to customers through the use of themed creatives.

Here are a few examples of successful seasonal banners from ShareASale Merchants to get an example of what Affiliates can use this time of year.

Just using simple seasonal relevant photography can help change the look of a Affiliates site for the holidays. This is a positive for the  Affiliate as they look to make more sales with their Merchant Programs. They can strive to maximize the profits from holiday shoppers by focusing their posting around the Merchants seasonal creatives.

Be sure to use a bold font explaining the sale or offer and what part of the season it will be used for. whether that be a major holiday or an event like Black Friday. The more detailed the creative is, the more Affiliates will tend to use it on their sites. This can lead to positive click-through rate for the Merchant with the possibility of increased sales meaning more commissions for the Affiliate!