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Understanding the Column Manager

August 10, 2016 by ShareASale

Many of our new reports feature a column manager which allows for enhanced customization and more data options. You will find this right above the report table on the right-hand side of the screen

We have introduced many new data fields that give you information about conversion and attribution. Here are the definitions of the new fields:

Return Seconds Avg. Sale Average number of seconds from click to transaction for all sale transactions
Return Seconds Avg. Lead Average number of seconds from click to transaction for all lead transactions
Return Seconds Avg. Average number of seconds from click to transaction for all transactions
Multi-Affiliate Sales Number of sale transactions with multiple affiliates in the clickstream
Multi-Affiliate Leads Number of lead transactions with multiple affiliates in the clickstream
Multi-Affiliate Rate Sales Percentage of sale transactions with multiple affiliates in the clickstream
Multi-Affiliate Rate Leads Percentage of lead transactions with multiple affiliates in the clickstream
Multi-Affiliate Rate Percentage of  transactions with multiple affiliates in the clickstream
Avg Affiliates per Sale Average number of affiliates in the clickstream for all sale transactions
Avg Affiliates per Lead Average number of affiliates in the clickstream for all lead transactions
Avg Affiliates per Trans Average number of affiliates in the clickstream for all transactions
Return Seconds Avg Sale Average number of seconds from click to transaction for all sale transactions
Return Seconds Avg Lead Average number of seconds from click to transaction for all lead transactions
Return Seconds Avg Average number of seconds from click to transaction for all transactions
Multi-Affiliate Sales Number of sale transactions with multiple affiliates in the clickstream
Multi-Affiliate Leads Number of lead transactions with multiple affiliates in the clickstream
Overwritten Sales Count Number of times this affiliate appeared in the clickstream but didn’t earn the sale transaction
Overwritten Leads Count Number of times this affiliate appeared in the clickstream but didn’t earn the lead transaction
Overwrite Rate Sale Percentage of sale transactions where affiliate overwrote another affiliate
Overwrite Rate Lead Percentage of lead transactions where affiliate overwrote another affiliate
Overwrite Rate Percentage of transactions where affiliate overwrote another affiliate
Overwritten Rate Sale Overwritten Sales Count expressed as a percentage of sales count.
Overwritten Rate Lead Overwritten Lead Count expressed as a percentage of lead count
Overwritten Rate A measure of how often this affiliate is overwritten.  Overwritten Transaction Count expressed as a percentage of transaction count.
Overwritten Conversion Rate Analogous to conversion rate, this measures Overwritten transaction Count expressed as a percentage of hit count
Overwrite Differential Sale Multi-Affiliate Sales minus Overwritten Sales Count.
Overwrite Differential Lead Multi-Affiliate Leads minus Overwritten Leads Count.
Overwrite Differential This is a measure of whether the affiliate is a net beneficiary of click overwriting.  Multi-Affiliate Transactions minus Overwritten Transactions Count.
Overwrite Success Rate Sale Overwrite Differential Sale expressed as a percentage of sales count.
Overwrite Success Rate Lead Overwrite Differential Lead expressed as a percentage of lead count.
Overwrite Success Rate Rate at which affiliate earns a transaction in a multiple affiliate clickstream.

Filed Under: Merchants Tagged With: gen 7, interface, reports

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