Don’t disappoint your readers with sad writing! It’s no surprise that upwards of 90% of businesses use content as part of their marketing strategy. For Bloggers and Affiliates, content is the core business proposition and producing quality writing is paramount to their success. But how often do marketers produce content that effectively delivers a message, …
Believe it or not, your font choice says a lot about who you are and what you’re about. While sometimes considered a more utilitarian part of a website compared to images, advertisements and writing style, your main font is too important to be chosen carelessly. It makes a subtle impact on the reader’s overall impression of …
5 Tips for Better Call to Actions Call to Action (CTA) Buttons are found in numerous locations all over the internet including emails, newsletters, blog posts and web pages. The goal of the CTA button is to get the reader to take immediate action. Usually, this button is placed in the context of other information, …
