As we continue to get further into Q4, Black Friday and Cyber Monday are not far off and planning for these huge online shopping days (and the season as a whole) is crucial to your affiliate marketing strategy. For influencers, this is your prime time to drive sales to your favorite brands. As more and more people shop for their holiday gifts online, consumers are also turning towards blogs, review sites, and social media to help them make the best purchases. When they visit your content, make sure that your website is ready!
Take a look at our checklist to prepare any blogger or influencer for the Q4 season.
2017 AFFILIATE/BLOGGER Q4 CHECKLIST
Clean Up Your Merchant List
Delete closed programs; follow up with pending applications; and present updated website information to programs that may have declined you.
Discover New Programs to Join
Create a Content Calendar for the Busy Shopping Period
Take special note of holidays, big shopping days and final shipping deadlines. Build your content calendar around these important days.
Visit the ‘Marketing Calendar’ Inside Your Account
This search filter allows Affiliates to easily find Merchants and products that relate to potential holiday promotions.
Check out the Coupons and Deals Database
This database will be frequently updated with the latest deals, especially during Black Friday and Cyber Monday.
Remove Broken Affiliate Links
By viewing your ‘Invalid Links Report,’ you can find the links that aren’t currently functioning.
Look out for Relevant Merchant Communication
Newsletters often contain information about bonus payouts, special campaigns, new creatives and products. Obtain contact information of program managers for any questions or negotiations. If applicable, send your Media Kit or rate card for the Holiday season.
Add the ShareASale Product Discovery Tool
Add the bookmarklet to your favorite browser and grab Affiliate links on the fly, save for future use, or even share directly on Facebook and Twitter.
Use the Custom Link Generator
At times you might not be able to find a specific Affiliate link or you’ll want a short link to use on social. Create one!
Check Out the New Interface Gift Cards Section
This new category within the updated interface helps Affiliates find and promote gift cards to your favorite Merchants.
That will (or have already) gained a lot of traction over the Holidays and update them with new, relevant Affiliate links. Re-share the posts on your social channels and in your own newsletters.
Update Your Payment Settings and Account Profile
Don’t let all your hard work go to waste. Keep your information current to ensure that you receive information and most importantly, your commissions!