ShareASale’s Director of Client Services, Sarah Blay, joins us today to discuss ways merchants can unlock the potential in their program through reporting analysis and interpretation. Sarah will go over some best practices and tips on how to leverage available reports inside the Merchant Interface to better optimize your affiliate program.
Topics covered in this webinar will include:
— Impression: Data used to get a pulse of the program
— Outreach: Identify good candidates for personal engagement
— Impact: Determine which marketing campaigns are most effective
— Potential Flags: Spot activity that might throw up a warning signal prior to payment
— Overall Program Movement: Analytics to help gauge trending and overall program activity