Most companies have felt the economic impacts over the recent years, not only from increased overheads and struggles to keep up with demand but from greater pressure on budgets across all key functions. This has encouraged many to explore the benefits of performance-based marketing. With goals of maximizing tight budgets while driving growth and recovery […]
Four major trends driving success in influencer marketing
Influencer marketing is not a new concept but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in 2021, influencer will continue its rapid rise to hit $15 billion in value by year’s end. Naturally, brands are leaning into influencer marketing partnerships, hoping to cultivate meaningful and profitable relationships with creators […]
Seth Goroff appointed Vice President of Awin and ShareASale
The Awin Group is thrilled to announce seasoned affiliate and partnership marketer Seth Goroff as vice president of North American operations. In his role, Seth is responsible for supporting the company’s customer-centric vision across the trusted Awin and ShareASale platforms in the US and Canada, developing efficiencies that supercharge business growth while ensuring customers are […]
The Awin Group unveils new look for ShareASale
The Awin Group is thrilled to present the new ShareASale website, achieving another milestone in our journey to unify the Awin and ShareASale brands. With this dynamic new website, ShareASale has enhanced its brand to reflect on the outside what our partners find on the inside – a robust, innovative and intuitive platform, with comprehensive technology and […]
The Impact of COVID-19 on Affiliate Marketing: FeedFront interview with Alexandra Forsch
Awin US President Alexandra Forsch discusses the impact coronavirus has had on the performance marketing channel. Read the complete edition of FeedFront here, including Alexandra’s interview on page 18 – 19. For more information on COVID-19, please visit our information hub where we bring you the latest news from Awin and ShareASale, as well as links to network insights and useful pointers, […]