The Awin Group’s new President Adam Weiss answers your burning questions about the future of ShareASale.
“I heard ShareASale is going away this summer.”
I’m aware there is industry and competitor chatter incorrectly stating that Awin is getting rid of ShareASale this summer. I can tell you with 100% certainty that Awin is not sunsetting ShareASale this summer.
“What is your plan for ShareASale long term?”
A single network solution has always been the objective since Awin acquired ShareASale in 2017. This will continue to be an internal focus so we can ensure the Awin platform fully supports the affiliate marketing needs of every customer.
“What does this mean for me as a ShareASale client?”
Right now, nothing. In 2025 when it is time to upgrade, we will be providing you with a seamless experience, simplifying the process to just a few clicks. This allows you to concentrate on what matters – driving more sales and revenue for your business in the affiliate channel.
Rest assured, we are committed to delivering everything you’ve requested from ShareASale on the Awin platform, and more. This includes a user-friendly interface, enhanced reporting, superior affiliate quality, more advertiser partnerships, improved tracking, and global expansion opportunities.
I am a ShareASale merchant….
You will not need to install additional tracking or worry about moving your publishers over, we will handle that for you. There are additional tracking elements on Awin like in-app tracking and first-party cookie tracking available to you, but this is not required for the transition.
If you’re a ready to discuss an early upgrade to the Awin platform now, we’d love to talk to you.
I am a ShareASale affiliate….
No need to worry about swapping out tracking links or re-joining your ShareASale advertisers’ affiliate programs on the Awin platform, we are going to handle that for you.
“Is there a date when this will happen?”
The best I can tell you is it will be sometime in 2025. But I can guarantee that when there is a definitive timeline to share, you will hear it from us first. I cannot stress enough that we will communicate proactively to you, and we will be mindful of timing. And once we have a single network solution and definitive timeline for your upgrade, we still will not immediately sunset ShareASale as these transitions take time.
“What features exist on Awin that would be a reason to upgrade?”
This year alone we’ve launched 19 new feature releases on the Awin platform, all centered around helping you reach further and grow faster.
So whether you’re wanting to:
- Discover and recruit new partners, with updates like goal-based AI publishers recommendations and access to 80+ plug-and-play tech partners you can deploy on one click;
- Engage and reward your current ones in new, innovative ways using features like Awin’s new Exposure Planner or our Shopify plugin auto sales validation update;
- Measure and optimize your campaigns via reports like the Incrementality and Performance Over Time reports;
- Or add in additional tracking with Awin’s new deferred click tracking for publishers or just-released Shopware 6 plugin;
You can do that on Awin, and then some. Find more details on our Seasonal Releases hub.
We’d all love to answer any additional questions you may have about this topic, so please contact our team at ShareASale@ShareASale.com or submit a ticket to discuss.
Additionally, if an advertiser or agency ready to make an early upgrade to Awin today or would like a platform demo, register your interest.
Adam Weiss,
President, North America
