During the height of the pandemic, shoppers turned to online alternatives when it came to purchasing everyday necessities.
Online food suppliers came into hot demand as people needed to find safer yet convenient ways to stock their fridges. As people became recluse within their homes, they began to invest in their food sources.
With the innovative forethought of their affiliate marketing agency partner, Tactical Marketing Co., Lobster Anywhere was able to capitalize on their relationships with mass media partners to reach their goal of increasing their brand awareness and growing their sales by sharing the brand’s unique story.
The Approach:
As the demand for accessible food sources increased, Tactical Marketing Co. shifted their affiliate strategy so that Lobster Anywhere could tap into this added revenue potential. To expand their brand’s reach, they implemented this two-part approach:
1. Recruitment strategy: By using ShareASale’s Recruitment Tool and advanced recruitment solutions, Tactical Marketing was able to introduce themselves as not only Lobster Anywhere’s PR agency but also their affiliate agency. This positioning and their competitive commissions helped form new relationships with mass media publishers.
2. Boost brand exposure: Because mass media partnerships have a massive following, these partnerships were able to reach a larger audience through their platforms.
The Results:
Within the second month of following this approach, Lobster Anywhere’s program was able to exponentially grow by 1,000% YoY by utilizing the reach of mass media partners.
- +447% increase in number of sales
- +527% increase in order value
If you are an affiliate and interested in partnering with Lobster Anywhere? Join their affiliate program here.
To learn more about their strategy and to optimize your own affiliate program, reach out to our Merchant Development Team.
