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TOTD: Convey sentiment and personality in your end-of-year posts

November 28, 2018 by Erica Grabijas

Keep your readers interest through the entire holiday season by using some personal stories, humor, and anecdotes. Review your writing style and find ways to add color. Your readers and followers subscribe to you because they are interested in YOU—your opinion, your style or what you have to say.

Past posts about holiday sales may come off too focused on sales and informing your readers of relevant promotions. Now with Black Friday and Cyber Monday in the rearview mirror, it’s time to get back to your core brand voice.

Here are a few tips:

Write conversationally: Many times, bloggers can become interested in informing their audience about their favorite styles, events or sales without creating a conversation. Connect with your readers by writing as if you are talking to a good friend. Avoid formal writing which may end up hiding your unique personality and come off as pretentious.

Write down frequent words you say: One of the main ways to build relationships on the web is to be real. Write down words you catch yourself saying often and words that resonate with your brand. This can be a blueprint to ensuring you use your true voice in your blog. It is a turnoff when someone meets their favorite blogger and their personality does not match their online persona. 

Be descriptive: Unlike face-to-face communication, writing does not have important elements of communication such as body language that helps convey sentiment and emotion. As a result, it is important for bloggers to express their ideas in detail. Try to detail emotions and mood without directly telling the reader.

Read your writing out loud: Catch grammar errors and review your tone by reading your writing out loud. Simple errors such as excessive use of exclamation points and repeatedly using a word can be caught and corrected.

People buy from brands and people they like. By demonstrating your personality in your blogging, you connect with your readers and show them how you’re different from the rest in your niche and as a result increase affiliate income.

 
 

ADDITIONAL RESOURCES:

5 Sure Ways to Improve Engagement on Your Blog
5 Sure Ways to Improve Engagement on Your Blog
Many content creators are beginning to recognize the value of engagement. Primarily concerned with growing their numbers, sometimes bloggers get carried away with content creation for more likes and followers and tend to ignore the valuable metric of engagement. Bloggers may be publishing great content however if there’s no engagement it means very little. Taking the time to genuinely create conversations instead of speaking to your community builds engagement and can raise your bottom line.
 
TOTD: Utilize the Make-A-Page tool to your blog post
TOTD: Utilize the Make-A-Page tool to your blog post
n affiliate marketing, bloggers use widgets to enhance the display of products from advertisers. ShareASale’s Make-A-Page tool is a widget designed to make it easier for you to find relevant products and create curated pages. The widget is fully responsive and you can customize the width and height as well as borders and colors. There are two ways to showcase products using the Make-A-Page tool:
 
Affiliate Marketing Tips for Vloggers
Affiliate Marketing Tips for Vloggers
Adding video to your content can drastically help your website or social platform in many ways, such as help your SEO ranking, keep visitors on your site longer, and increase conversion and engagement rates. There are two main types of video marketing.

Filed Under: Affiliates

Erica Grabijas

Erica Grabijas

Erica is known in the office as the organizer extraordinaire! She wears a lot of hats at ShareASale – from Event Management to Marketing – she does it all! Connect with Erica online @ericarosaland. Erica is a lover of all things Chicago sports, DIY & crafts, gift giving, fashion, cooking and baby giraffes.

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