No different than any other business, relationship building is key.
Having a strong network of associates can drastically help your affiliate strategy. Befriending each program manager is a great way to make sure that you are able to reach your affiliate channel goals. Take a look at some of the ways growing these relationships can help your website.
Advice & Affiliate Marketing Tips
Just like you know your website and your audience the best, each affiliate manager will have a solid understanding of what works versus what doesn’t work for their program. They may even have examples to show you or have ideas on how to best promote their products. Don’t be afraid to use these contacts as resources for improvement and growth. Schedule periodic brainstorming sessions because while no one knows your site and readers better than you, their advice might provide recommendations that will boost your conversions.
Building upon a solid relationship will keep you at top of mind when there are new or upcoming promotions for the brand. Having an “in” with the program manager will get you insider knowledge that other affiliates might not be privy to or maybe you’ll hear about it earlier to get a jump start on strategizing the best promotional ideas. It might also be worth asking for exclusive coupon codes so that you can offer special value that your readers can’t get anywhere else.
Finally, a good relationship and proven results can lead to increased commission! If you are driving a lot of sales for a brand, your value to the brand will grow which also means you’ll have more leverage to negotiate a higher rate for all your hard work. Having a strong relationship with the affiliate manager will make them happy to go to bat for you during the negotiating process.
Want to know how to download your Merchant list?
It is easy! Simply go to Merchants > Download Your Merchant List