TOTD: Defunct Your Old Banners, Don’t Delete

Start your spring cleaning early by taking a look at your creatives. Your Creative Inventory may have gathered a little bit of dust and it is time to spruce it up. It can be overwhelming to know where to start if your creative inventory has hundreds of links and banners, but don’t worry. We will provide a few easy suggestions that can help.

The best place to start is by running a Banner Performance Report to see which of your creatives are performing the strongest. If a banner isn’t showing up at all on your report, then you will know that it did not generate at least one click (a good indication that maybe it can be replaced). 

Two quick ways to update links:

1. Defuncting banners
When you defunct a banner, it no longer shows up in your creative inventory nor will it be available for Affiliates to add to their websites. However, defunct banners will still be visible on any web page on which it currently exists. So, if an Affiliate picked it up and placed it on their site before you set it to defunct, it will remain on that Affiliate’s site until they take it down or replace it. It is also important to note that the banner will continue to function as an Affiliate link.

2. Editing existing links
In order to retain more control over what Affiliates are displaying on your behalf, we recommend that you edit the banner with updated information or imagery. Any change you make – even uploading a different banner graphic – will dynamically change for any Affiliate who is currently hosting the original banner. (When swapping banners, we recommend keeping the same size so that the change won’t disrupt how the Affiliates have it displayed on their website.)