TOTD: Create an All Year Gift Guide Strategy

Gift guides seem to be a common part of most Q4 strategies, both retailers and publishers alike use them to help their audience find the perfect, most unique gifts for loved ones. The holidays and during the fourth quarter are undoubtedly the biggest in terms of online shopping, but there are many other big shopping days throughout the year which would easily warrant a gift guide.

Don’t block out gift guides once Q1 hits. Here is a list of other possible gift guides (and a few examples) to add to your year-round marketing strategy.

Valentine’s Day
Easter
Mother’s Day
Graduation 
Father’s Day
Birthdays
Boss’s Day
Grandparent’s Day
National Donut Day
Bride-To-Be
National Pizza Day
Host/Hostess
…and more!

There are so many different gift guides that you could incorporate – or take the gift theme out and make it a simple guide. Guide to traveling with toddlers, weekend fashion guide, guide to choosing your first quilt supplies; you get the idea. Guides, especially gift guides, are a great way to feature numerous brands and hopefully, inspire a purchasing decision.