Seedling Guided Launch Blog

Do you ever dream of living in a Disney movie? Designing your own medieval shield, creating butterfly wings or having your activities come to life through Virtual Reality? Seedling encourages experimentation, decision-making, social interaction and inspires children to create their own adventure. Seedling was created with the idea of providing more interactive play opportunities to children and continues to provide products that are great for gifting or to purchase for a group activity!

Without further ado I would like to introduce you to our Guided Launch Merchant…take it away Seedling!

When did the company start/history?

Established in New Zealand, Seedling was founded by Phoebe Hayman in 2007 when she noticed a lack of high-quality, experience-centric toys for her own two sons. Frustrated with the plastic and creatively limiting toys on the market, she began making activity kits to bring the meaningful playtime she imagined to life.

Since then, Seedling has developed a portfolio of products ranging from activity kits to apps that give parents and kids the tools to explore their imaginations throughout all stages of childhood. To meet the global demand for its products, Seedling now also calls Los Angeles home, where a talented team is dedicated to the Seedling “movement of creative play”.

What distinguishes you from your competitors?

Seedling products allow kids to make the world they play in. The creative activity kits gives kids the materials to craft and design their own toys, costumes and more! Seedling products don’t provide the same step-by-step instructions you’ll find with other products because we want the child to be in the driver’s seat and feel the freedom to do it their own way. 

We pay attention to every element of the creative experience, ensuring the materials in every box meet the highest standards so that every creation can be played with again and again. Dedicated to innovation, Seedling leads the industry in developing play experiences that merge tactile materials with ever-advancing technology.

Our Fall 2016 products continue to deliver “play you’ll want to share” with a new collaboration with Disney, and also our first re-imagined play product, Maze by Seedling – a platform for kids to build physical mazes, then transform them into virtual reality games.

Demographic – tell us about your customers

Parents who want kids to be excited about the toys they are given but also want to feel the product supports their values and adds to the child’s life.

Parents want their kids to be at the forefront of technology for future opportunities, but don’t want them to become ‘lost’ in cyberspace or become anti-social. Grandparents also love our products to give as gifts as well.

Trends in the niche – high seasons, etc.

Seedling is dedicated to innovation and is at the forefront of a trend to encourage kids to create with every tool in the toolbox, including technology. Seedling’s high season is the ramp up to Christmas but we do offer a great assortment of Make your own Halloween costumes, outdoor play activity kits and birthday gifts all year around.

What’s your favorite product (best sellers)?

Why did you decide to build an affiliate marketing channel, and what kind of partnership do you hope to see with an affiliate?

We believe that the Seedling products can be a great addition to many Affiliate sites. They will become hits on sites visited by parents, gift guides and tech resources, and more. We hope Affiliates will help spread the word about our amazing products.

When Seedling joined ShareASale, I have to admit, I was completely engrossed in their Instagram and Seedling Studio images as I could see the activities come to life. I am a kid at heart (aren’t we all?) so was looking at each product like I was a kid shopping for my next adventure. Just as I expected, Kenna and Molly, the Affiliate Managers, have been so great to work with and are passionate about redefining how we shape children’s creative time with Seedling products.

If you focus on parenting and home or create content around DIY crafts, Seedling is the perfect Merchant for you!

Seedling Social Links