• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Merchants
  • Affiliates
  • Trending
  • New & Notable
  • Alert!
  • Around the Office

Why Do I Need An Affiliate Marketing Program? Part III

June 2, 2016 by ShareASale Author 2 Comments

3. Eliminate Risk with Targeted, Pure-Play Performance Marketing

Let’s say you are the Marketing Manager at a large snack company who is about to launch a new high-fructose-corn-syrup-free, gluten-free snack bar geared towards health-conscious moms. You have the choice to test traditional campaigns announcing the launch on radio, TV, and in magazines, but they are typically high-cost spots and offer little visibility into ROI.  Engaging in PPC and other display campaigns requires very close monitoring and a hefty budget up-front in exchange for questionable and potentially low-performing customers. In both of these examples, you have very little control over who ends up seeing your advertisement and how they will interpret it.

Contrast that with your Affiliate Channel. Imagine you have segmented your list of current Affiliates and tagged them to represent different categories. You prepare a custom newsletter announcing the new product launch and plan to send it to the Affiliates you’ve marked as “Health-Conscious Mom Bloggers” and another group named “Fitness Foodies.” You tie in a bonus incentive of $50 per post that drives a new customer sale and also provide information and featured points for your blogger partner to include. You can be assured that you have eliminated any guesswork, that you will only pay out on proven customers, and that a highly qualified, targeted customer base will be receiving your brand message, courtesy of your Affiliate partner. 

Having an Affiliate program allows you to be in control, creative, hands-on, and can lead to relationships that last for years to come. With all of the potential sales to be made out there, the main question to ask yourself about starting an Affiliate Program is, “why not?” Even if you identify only a handful of “shining stars” to promote your brand, it is well worth it.

Check Out The Rest of The Series!

Why Do I Need An Affiliate Marketing Program? Part I - ShareASale Blog
Why Do I Need An Affiliate Marketing Program? Part I – ShareASale Blog
Imagine that you are in a remote location looking up at the sky and all you can see are stars. You start to realize how expansive and limitless the universe really is. As a Merchant, you should look at the Affiliate channel in the same way.
 
Why Do I Need An Affiliate Marketing Program? Part II - ShareASale Blog
Why Do I Need An Affiliate Marketing Program? Part II – ShareASale Blog
Earn Incremental Revenue with Long Term Partnerships Having an Affiliate Program can be very financially rewarding, as long as you are willing to put the time and effort into connecting with your Affiliate partners.
 

ADDITIONAL RESOURCES

Affiliate Applications - What to Look For! - ShareASale Blog
Affiliate Applications – What to Look For! – ShareASale Blog
As you see Affiliate applications roll in, you may be left wondering, “what should I be looking for?” Combing through these applications and deciding which Affiliates are the best fit for your program might seem a bit overwhelming at times – especially considering that new programs may receive, on average, 80 new applications a month!

Filed Under: Merchants Tagged With: merchant resources, merchant tips

ShareASale Author

ShareASale Author

Comments

  1. suseela says

    July 6, 2016 at 4:54 am

    Truly a very good article on how to handle the future technology. After reading your post,thanks for taking the time to discuss this, I feel happy about and I love learning more about this topic.

    Reply
  2. Lisa says

    August 12, 2016 at 2:59 pm

    Very, very interesting insight. As someone who has worked as a marketing manager, I would definitely show my boss that (in general) affiliate marketing can be much more effective than more traditional methods of marketing (ads in a trade journal). It’ll be interesting to see more changes in the future as consumers become more savvy about how they receive and find information. Thanks for sharing!

    Lisa
    http://www.theeverydayelevated.com

    Reply

Leave A Comment Cancel reply

Interested in Hearing More from ShareASale?

To receive our latest news and email communications, please opt-in to our Blog Newsletter below.
* = required field
Tell us about you:



Events Calendar

«October 2020»
SunMonTuesWedThuFriSat
    
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Merchant Catalog

ShareASale 2014 Summer Catalog

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

About Us

ShareASale has been in business for 16 years, exclusively as an Affiliate Marketing Network. Our technology receives accolades for speed, efficiency and accuracy - and our reputation as a fair and honest business is well known within the industry.

Navigation

  • Home
  • About
  • Best Practices
  • Webinars
  • Resources
  • Affiliates Posts
  • Merchants Posts
  • Trending
  • New & Notable
  • Around the Office

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale