• Home
  • About
  • Best Practices
  • Webinars
  • Resources

ShareASale Blog

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale
  • Industry Insights
  • News & Events
    • Product Updates
  • Merchant Insights
    • Merchant training
  • Affiliate Insights
    • Affiliate training

Crafting the Perfect Recruitment Email

August 10, 2015 by ShareASale Author Leave a Comment

Crafting the Perfect Recruitment Email

One of the biggest missteps that you can make as a Merchant is sending an ineffective Affiliate recruitment email. Crafting the perfect pitch can make or break a potentially fruitful partnership so it is worth taking the time to research proper tactics. Study these four key points so you can be sure to make a good first impression and maximize the chance of a blogger signing up with your program.

1.      Get Personal 

Why should this blogger want to be part of your program?  How is your brand or product assortment relevant to their audience? What differentiates your program from a competitor’s? Rather than expect Affiliates to figure this out on their own, provide the answer upfront. Highlight a feature of their blog that answers the questions above to show that you have invested time and energy into researching their content. Personalized emails can go much farther than a generic, “Hello, we like your blog, and we’d like you to be a part of our program.”

2.      Apply the KISS method

You’ve heard it before: Keep It Simple, Stupid.  While you may want to include self-promoting information such as recent awards or press, unless it directly relates to their content, it is best to remain self-effacing and focus your message on creating a great partnership together. The goal of this email is to spark interest so encourage the affiliate to reach out directly to speak further. End the email with a phone number or email address and request a time to speak in person.

3.      Offer Incentives for quick action  

The end goal is to make them want to join your program, so think of inventive ways to get them on board. Offer a bonus or a custom commission rate if they sign up within a certain timeframe. These exclusive offers will help your proposition stand out from the crowd. A blogger with 100,000 subscribers can be a very lucrative partnership, so don’t be afraid to up the ante at the very beginning to get them on board.

4.      Don’t forget…

Always make sure your spelling and grammar are correct. While the spell check feature within Microsoft Word and other word processors is excellent, the grammar tool Grammarly is another helpful resource that provides a more robust (and free!) service.

These emails will take some time to perfect, and it should be a constant testing process. You may hear back from a blogger right away, and you may not hear back at all. It’s important to continuously refine your point of contact email to maintain a consistent recruitment effort, and gradually build your Affiliate Program over time. As the old saying goes “Practice Makes Perfect”, and soon you should see a higher number of bloggers responding and looking forward to joining your program.

Check out these additional Merchant resources:

Conversion Lines: Where the Tracking Gap Ends

by Brian Littleton, President/CEO ShareASale. A tracking gap has always had a beginning, usually “30 or 60 days ago”, but now it will have an end … and possibly another beginning again! ShareASale Merchants just got a whole lot more flexibility in how they can commission different affiliates, and different segments of Affiliates. Building on the …
via: blog.shareasale.com

Presenting Your Best Self! Part 1 of 6: Program Bio

This series will focus on different tools Merchants can use to be sure that they are always presenting their Affiliate Program in the best light. A great first impression will go a long way in gaining the trust and partnership of Affiliates. …
via: blog.shareasale.com

New Merchant? 10 Basic Things to do NOW!

Affiliate Marketing is about building relationships. While building relationships you learn what works best for your program or methods your audience responds to. An Affiliate program needs to be ever-changing to meet Affiliate’s needs and engage your partners, but the initial step should be creating the best possible first impression by taking the time to …
via: blog.shareasale.com

Filed Under: Merchants

ShareASale Author

ShareASale Author

Leave A Comment Cancel reply

Interested in hearing more from ShareASale?

To receive our latest news and email communications, please opt-in to our newsletter below.
* = required field
Tell us about you:



Events Calendar

«January 2023»
SunMonTuesWedThuFriSat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
    

Merchant Discovery

Tags

#BestOf #BuildingBlocks #HowTo #LessonsLearned #Q4Prep #TheInterface affiliate affiliate resources affiliate summit affiliate timesavers affiliate tips around the office bfcm2016 black friday blogger tips blogging Brian Littleton client services conferences conference tips content tips cyber monday Featured fun friday general news gift guide gift guides gift guides 2016 interface merchant features merchant focus merchant programs merchant resources merchants merchant timesavers merchant tips month of the interface must have merchants new and notable new merchants product datafeeds q4 reports technology tip of the day

USEFUL LINKS

  • Industry Insights
  • Affiliates Insights
  • Merchants Insights
  • News & Events

RESOURCES

  • About Us
  • Contact Us
  • Resources
  • Best Practices
  • Webinars

Contact Us

SHAREASALE@SHAREASALE.COM
(312) 321-0487

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • ShareASale