If you work as an Affiliate Manager for a retailer on ShareASale, you’ve probably seen the word “Datafeed” before, and may be wondering … What is that!?
Datafeeds account for a full 5-10% of all conversions tracked on ShareASale… which means that if you aren’t providing your Affiliates a detail-rich datafeed with which to work, you are leaving sales on the table.
So what is a Product Datafeed?
The easiest way to explain it is that a datafeed is just a giant excel spreadsheet with line-by-line product descriptions and data (such as price, image, category).
But, why are they so important? For 2 main reason:
1. They allow Affiliates to target specific products when sending you traffic. If a blog features a post about washing machines, for example, you want them to link directly to the washing machines on your retail site… not a generic home page. Conversions go up!
2. You get listed in a bunch of ShareASale tools that Affiliates use – namely our “Make A Page“, “Widgets“, “Videos” – and you are more easily found by potential Affiliates who search for programs based on products as opposed to Merchants.
Datafeeds are critical to the overall success of a retail based Affiliate Program. They allow Affiliates to market specific products or sub-sets of products with up to date and rich data.
Download the following free “Best Practices Worksheet” on how to create, and upload your datafeed to ShareASale – and once you do I think you’ll start to see the benefits of adding in one of the key elements to any retail Affiliate Program.