Lessons Learned: Content Is King

The Affiliate Marketing Industry is in a constant state of change.  People would laugh in my face if I claimed to know all there is to know!

One thing that hasn’t changed is power of content writers. 

I know its cliche to say, however, I have learned that…

Why?

I am fairly new to the whole affiliate marketing industry.  When I first joined ShareASale, I had no idea what affiliate marketing is.  Even after it being explained to me for the first time, I only barely understood it all.  There is a lot to learn when it comes to this industry.  Everyday I learn something different that I had been in the dark about before.

One thing that I did as part of my training was to create my own blog in an attempt to learn how a new affiliate would begin and how they would use ShareASale to monetize their blog.  Let me tell you…the most difficult thing that I had to do was writing the content.  With so many other affiliates out there, it is quite the challenge to figure out what niche to focus on.  Then, the greater challenge is to actually write the content.

I couldn’t just copy what others have written.  My content needed to be unique to me.  It had to be something that was personal, something that I knew a lot about and something I could talk openly and honestly about.  The more personal you are, the more trust you will gain from your audience.  And the more unique your content is, the more you will grow your audience numbers.

Content fosters trust.

Content controls the level of trust. 

Content is also the building block for increased traffic.

Readers go to a blog for two reasons – entertainment or education.  They go to learn about what the reader has to say or to be amused and entertained.  In both instances, the reader is growing a relationship with the author.  A good content blogger is writing about something that is important and personal to them.  Through their writing, they are showing themselves as human – their true colors show as the writer shares pieces of their life, either amusement or things learned.

In the same manner, a good content blogger makes their content unique.  What sets apart your blog from every other blogger?  How are you entertaining or teaching your audience differently?  Why should readers choose your blog over any other blog in your niche?  A blog with unique, fresh content will draw in an audience regardless of other blogs, purely on the basis that you are providing something that no other blog is providing.

Providing quality content will in return help an affiliate monetize his/her blog.  Unique, personal content will help to broaden your audience and gain loyalty with that audience.  Having more traffic to your blog and readers who truly listen to your blog will encourage more people to buy something, giving you a commission or they will share your site with friends, giving you an even larger audience.

Content is the cornerstone to gaining trust among your audience and the catalyst to growing traffic and the foundation of monetizing your blog.

Monetizing your website starts with the content!

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