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Deep Linking Your Content

February 14, 2011 by ShareASale Author 18 Comments

Looking for higher conversion rates?

jasons_whiteboard_deep_linking_your_content

I really hope you answered that question with a YES!

The practice is identical to one of my previous posts where I spoke about “Interlinking Posts” for SEO value, but instead of linking to an internal post… you directly link to a product you may be speaking about in your post.

Important things to remember:

Send the reader directly to the product you are speaking about!

Bad Example: “I got the coolest Pirate Pencil Sharpener from my brother for my birthday last year!”

Good Example: “I got the coolest Pirate Pencil Sharpener from my brother for my birthday last year!”

What makes these posts good and bad? Lets start with the bad. Yes I did take the proper steps and build a custom affiliate link to the merchants site, but I landed my reader on the home page. BAD! I am now leaving it up to my reader to search the merchants site for the particular product that got them to click over in the first place. In the majority, you have lost that sale!

Now the good… I used the same “create a custom link” feature in ShareASale to create my link, but what i did this time was take my reader directly to the add product to cart page for the exact product I wrote about. GOOD! This cuts down on all of the unnecessary clicks your reader should have to go through to find the product and WILL increase your conversion rate tremendously.

My Point: Take the time to do the work for your readers. You worked so hard to get them to your site… so make it as easy as possible for them to “close the deal”!

More of “Jason’s Weekly Whiteboard”

Filed Under: Affiliates

ShareASale Author

ShareASale Author

Comments

  1. emily says

    February 17, 2011 at 3:44 am

    Thanks for your suggestion! It is very useful!

    Reply
  2. Lu says

    February 18, 2011 at 9:33 am

    o wow that’s an amazing tip. I was definitely doing it wrong. thanks :)

    Reply
  3. Edward Scott says

    February 21, 2011 at 1:49 am

    I am new to the program. In fact I was just approved minutes ago. I am impressed with all the support I see thus far

    Reply
  4. khach san sai gon says

    February 22, 2011 at 11:31 pm

    Agree on the different of looking – same backlink. Thanks for this!

    Reply
  5. Kimberly Quiroz says

    February 25, 2011 at 7:43 pm

    Thank you for your help!

    Reply
  6. Deb says

    March 7, 2011 at 2:48 pm

    I’m glad I checked out this post today. Thanks for your useful tips. I’m going to go check my site right now to insure I’ve directed my visitors to the correct landing pages.

    Reply
  7. DekDee says

    March 8, 2011 at 3:03 am

    Thanks for your suggestion!

    Reply
  8. James says

    March 17, 2011 at 5:40 am

    We use the deeplinking startegy on a few of our WP blogs…and it does work!

    JK

    Reply
  9. MacGillivray says

    March 19, 2011 at 3:48 am

    That’s a great tip; I know people are lazy – heck, I’m lazy :O) – I never park the car at the back of the car park – it has to be as close to the front door as possible LOL.

    M

    Reply
  10. Kirk Taylor says

    March 30, 2011 at 8:13 am

    Jason, Great meeting you last night at Affsummeetup

    My first time on the Shareasale blog and you are giving great info here. Thanks
    Kirk

    Reply
  11. Samantha says

    April 1, 2011 at 4:27 am

    Yes, it is useful tip, thanks.

    Reply
  12. PascaleA says

    April 22, 2011 at 3:45 pm

    Great tip!

    Reply
  13. Deco Design Center says

    April 27, 2011 at 9:52 am

    Great tip! I will remember this tip especially using on our blog, thank again!

    Reply
  14. Going Green says

    May 27, 2011 at 11:06 am

    It does work but you run the risk that the merchant
    relocates the product and then the link does not work anymore or leads to the wrong product.

    If you have a lot of products to sell on your site
    then you lsoe a lot of time if you check all products every months or so…

    Reply
  15. Amanda says

    June 1, 2011 at 9:42 pm

    Yup, one of the affiliate basics, reduce the bounce rate, make it easy for the users and they will make you money :)

    Reply
  16. Diane says

    June 20, 2011 at 7:23 pm

    How does this work with the ftc rules? I thought you had to let people know that it is an affiliate link and that you will be earning money if they buy through this link. I know you used to be able to do this…correct me if I’m wrong.

    Reply
  17. Jason Rubacky says

    June 21, 2011 at 12:37 pm

    @Diane: As long as you disclose your FTC disclaimer on your site and have a link to it on all of your web pages, you are fine. You do not need to point out the specific link saying (this is an affiliate link)

    Best.
    Jason

    Reply
  18. Bonnie says

    August 13, 2011 at 1:03 am

    Your post is very helpful. Thank you.

    Reply

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