Looking to increase conversions?
It’s no secret.. There are quite a few benefits of video marketing, starting with increased awareness, and ending with a higher sales conversion. Depending on the goal of your campaign, video marketing can be used in a number of ways, and may target multiple particular groups of people.
Use of sites like Facebook, MySpace and YouTube would be a fantastic starting point, and the campaign could then expand into Twitter, and start making the rounds of popular blogs. By targeting sites that cater to a particular age group, or to specific interests, product awareness can develop quickly, and sales conversions for visitors to the product website can reach 75% or more.
This is why ShareASale introduced the “Make-A-Video” feature within our interface. Our Make-A-Video allows you to take previously recorded video and convert it into a full video creative, able to be used on affiliate websites. You are able to add “Cue Points” which will display relevant product information on the Sidebar of the video during playback. Each video can have multiple Cue Points triggered at whatever time you choose.
Where to start?
Before starting your video, it is important to have clearly defined goals. Goals could include increased website traffic, gathering information, making sales, or any number of things. Video marketing can be used to support or promote anything, as long as the right methods are applied.
My biggest piece of advice is think outside of the norm and most importantly HAVE FUN.. it shows in your final product!
Stay tuned… more tips and an example to come!