This past September, Sun & Ski Sports made some upgrades to their website. One such upgrade was the partnership with Baynote Recommendations, a collective intelligence platform. This essentially allows Sun & Ski to recommend products to shoppers based on the wisdom of crowds. Since the recommendations are based on the shopping patterns of the collective whole, it generates the best content and products for the behaviors patterns of the website visitor.
This month, Sun & Ski Sports saw a 38% increase in conversion from those consumers using Baynotes as opposed to those who are not. They’ve also seen an a 59% increase in average order! The bottom line? The new partnership with Baynote has brought a sense of connectivity and heightened trust among their on-line shoppers which has converted to greater sales. A triple win for the costumer, Sun & Ski, and the affiliates who promote them!
See the full news article: HERE