A call for merchants!

Tuesday, August 4th, 2009

Two years ago, a group of affiliates gathered in Albany, NY, in the food court of a shopping mall, to get to know each other and talk some shop.  A common consensus birthed the idea of affiliate advocacy...many affiliates work for themselves, without the safety net of a consistent paycheck, ...

Ad Creative: Best Practices for Merchants

Monday, August 3rd, 2009

Met up with a great group over cheesesteaks and hoagies today!  Discussion centered around what affiliates need and don't need in regards to creative and communication. Interestingly enough, two of the affiliates that I met today, say they don't really need a lot of contact with the merchant.  If a merchant ...

SEO and the best lunch ever!!!

Sunday, August 2nd, 2009

The ShareASale blog has been around for a long time, but I'm pleased to say that this is probably the first blog post written on a ferry.  I am on Day 7 of the ShareASale RoadShow, and still going strong.  Met up with two ABWebbers (http://www.abestweb.com) in Ocean City, MD ...

Three breweries in three days…

Friday, July 31st, 2009

Three breweries in three days, and I'm not even a beer drinker, lol!  But gotta say, everyone has been utterly fantastic.  We really do work in a unique industry.  It's still young enough, where you can put a couple of competitors together, and they'll trade best practices.  Of course, as ...

Coupon confessions

Thursday, July 30th, 2009

Awkward moment of the day.  I rolled into Church Brew, the 1902 church that was converted into a stunning microbrewery.  As I get out of the RoadShow-branded car, two women smile at me.  I smile back and start walking towards them, they must be the two affiliates who had RSVP'd ...

Cleveland Rocks!

Wednesday, July 29th, 2009

This morning was fun...about fifteen miles after I depart Toledo, my GPS unit powers off.  After lots of poking, prodding and moderate cussing, I determine that the unit itself isn't broken (thank goodness), it was the car charger.  I look around.  All I see are farm houses and a lone ...

Toledo: Fried Pickles and Paprikas

Tuesday, July 28th, 2009

First stop on the ShareASale RoadShow was Toledo, Ohio, where I had the great pleasure of meeting up with Scott Campbell (@scotch) and Shannon Weidermann (@marketingelf).  We chatted shop over fried pickles, paprikas and hot dogs at Tony Packo's on Front Street. Shannon brought up a really fun point...as affiliate marketers, ...

Leaving Chicago…full of anticipation

Monday, July 27th, 2009

There's just about an hour left before the ShareASale RoadShow kicks off at Rockit Bar and Grill in Chicago!  I'm definitely excited, most certainly giddy, and just a little bit nervous despite quadruple-checking all my travel arrangements.  A random selection of thoughts running through my head: - What if the car rental ...