Tip of the Day: Benefits of OPM’s

What is an OPM? OPM stands for Outsourced Program Management. These are specialized employees from agency partners who work with Merchants in Affiliate Networks to run their programs on a day-to-day basis. While the full spectrum of their services and processes vary, they will often handle tasks such as recruitment, banner uploading, newsletters, Merchant promotion, […]

5 Steps to Improve Affiliate Performance from 2013

To start off 2014 properly, it is important to look at affiliate performance from 2013 and determine areas for improvement. As an industry, we are all aware of the 80/20 rule where 20% of affiliates in a program drive 80% of the revenue. As such, it is important to understand who those affiliates are what […]

Building Blocks for Program Optimization


We developed a tool in Client Services to help us evaluate the status of a specific Merchant program. By status, I’m talking about getting a pulse on how well the program is optimized. Do they utilized tools and program settings to help get the most out of the program’s potential. The tool is called a […]

The Welcome Kit: A Building Block for a Solid Program

ShareASale Welcome Kit

Anytime a new Merchant starts a program there is the question of how to go about building a program that Affiliates will find attractive. If the program manager is new to Affiliate Marketing or even new to the ShareASale Network, this can seem to be a daunting task.Building a program from the ground up can […]

How to Create a Product Datafeed


First Off – What is a Datafeed, and Why Do I Need It? 1.  A Datafeed is just a line by line listing of your products.   That’s it.  Think of it like an Excel spreadsheet of your inventory, with columns for things like price, an image, where to find it on your site, etc… […]

Month of the Building Blocks

Affiliate Program Building Blocks

July is the month of building blocks. Each day we will be bringing you lots of tips that can be used as foundational pieces to further grow an aspect of your Affiliate Marketing efforts.   To kick things off I thought it would be appropriate to talk about a research template Merchants can use to […]

Best Reports for Analyzing Campaign Impact


Have you ever pondered these types of questions: Which coupons perform better with my Affiliates? Do certain creatives generate more activity than others? Which performance incentives will bring about the best response from my Affiliates?   When it comes to analyzing impact and striving for the highest results through your program, these are some of the […]

Best Ways to Set Your Program Apart with Technology

Everyday Merchants are searching for ways to get the leading edge on their competition and garner top Affiliates’ interest. Fancy newsletters are composed, incentives brainstormed, and custom links, deals, and banners uploaded. But how can dust off your mad technical skills to set your program apart from the rest? What possible overlooked areas of interest […]

Is Your Program Affiliate Friendly?


Today, a classic case of answering a question with a question (I know, everyone’s favorite from the school days of yesteryear). But don’t worry, I’ll be presenting you with more than just a question – this is the month of real life examples after all! For today’s #RealLife post, I’m addressing a common question / […]