How to Bring in New Customers

Thursday, December 18th, 2008

I was recently involved in a debate at ABestWeb.com involving the value of new customers vs. returning customers. The debate itself had good points by a bunch of different people, but I thought I'd go into a little more detail about some ideas I think might help you (an ...

PPC Violation Reports – Now Available

Friday, August 1st, 2008

Merchants who login can now report PPC Violations for ShareASale review. Please note that this process is seperate and independant from any action that a Merchant wishes to take on an individual affiliate. There are some instructions in there on how this report should be used, as well as the ...

PPC Policy – 30 days – Certification

Wednesday, July 30th, 2008

For those awaiting news on the new PPC policy... Our plan is to begin the second stage on August 1st, where a method of reporting PPC abuse will be opened up to merchants. Remember, the first 30 days (roughly the month of August) will be a test period for this ...

ShareASale Pledges and Expectations… Part 2

Tuesday, June 17th, 2008

Well this is later than I was hoping to have the second part of the series finished, but so much has happened since then with the NY sales tax issue taking center stage there for a while. Because it is long - here is a bulleted summary - but it is ...

ShareASale Pledges and Expectations…

Sunday, March 9th, 2008

Over the next few weeks I will be posting a series titled the "Pledges and Expectations".  The goal of this series is to set out what we pledge to our clients, as well as what we then expect from them.  The series will be about 5 posts long and will ...

A few things we have changed since Think Tank

Friday, November 30th, 2007

Well, I hope to get to all of the great suggestions that were put out there at our in-person annual event (the ShareASale Think Tank) ... but here are a few highlights that we've been working on since then (October). Feedback Feature - was actually in place just before Think ...

A sampling on "Best Practices"

Wednesday, March 7th, 2007

I was recently asked a question on what I considered three top "Best Practices" to follow in managing an affiliate program... so I wanted to share my answers... What do you consider the top three best practices to be in managing an affiliate program? 1. Listening 2. Knowing where you are going 3. ...

Merchant Focus: JensonUSA.com

Wednesday, September 6th, 2006

As we get ready for the stretch run into holiday shopping, I wanted to continue to share with you individual merchants who I think stand out from the crowd based on a variety of factors... Today we are focusing on JensonUSA (www.jensonUSA.com) - leading online supplier of bicycle parts ...