App tracking integration for Awin Group brands has grown by 578% since 2020. Join the mobile tracking and measurement movement and enhance your affiliate strategy. Last year, just under 73% of total ecommerce sales were completed through a mobile device. The total revenue generated from mobile commerce in 2021 has more than tripled since 2016. […]
Posts for retailers and merchants utilizing ShareASale including guides, alerts, tutorials and infographics.
How the affiliate channel became Tomhawk Shades’ most profitable in just 12 months
In a highly-competitive sector, Tomahawk Shades and Today’s Business created an award-winning affiliate campaign to grow channel revenue by 77%. The US sunglasses market is the largest in the world, valued at over $4bn in 2020. Global conglomerates like EssilorLuxottica dominate the market, owning household names such as Ray-Ban and Oakley as well as major […]
Awin and ShareASale amplify influencer marketing activity for brands with Sideqik partnership
The Awin Group is now integrated with Sideqik, the end-to-end influencer marketing platform. Awin and ShareASale are now integrated with Sideqik, the end-to-end influencer marketing platform that enables brands to build a scalable, repeatable and predictable revenue engine through engaging creator partnerships. Through Sideqik’s database of more than 60 million creators across the 10 most popular […]
Mounting economic pressure means less sales but boosts to AOV
Dwindling consumer confidence will lead to shifting shopping habits that place sustainability and value-for-money front of mind this peak trading quarter. After the biggest pandemic in over a century, the Ukraine-Russia conflict, rising energy and fuel prices, and supply chain difficulties have resulted in some of the highest inflation hikes in recent times. This coupled […]
What are attribution models?
It’s important as a merchant to understand which online channels are driving sales and conversions. Attribution models can help analyze the data. What are attribution models? It’s important for merchants to understand where their sales and conversions come from. An attribution model is a set of rules that helps gather and analyze this information. Attribution modeling can […]
Micro-influencers and affiliate marketing
Whether you’re a blogger looking to monetize your platform or a publisher looking to expand reach – micro-influencers have great affiliate marketing value. Influencers as a whole are becoming increasingly important. However, for several reasons, many brands prefer to work with niche micro-influencers to endorse their products or services. Keep reading to learn what a micro-influencer […]
10 ecommerce trends to watch in 2023
Ecommerce will remain a vital channel for businesses in 2023, but one that may be about to lose some of its influence. While the race for ecommerce space has led to rapid growth over the last decade, studies suggest things are starting to flatten, with ecommerce growth globally showing signs of stalling. With this in mind, it’s […]
Preparing for peak: Five important tips for small businesses
If you’re a small business selling online, you already know how the holiday shopping season can make or break your entire year. With Black Friday and Cyber Monday established as the biggest shopping events in November and December, it’s important to use every opportunity and marketing tactic to maximize your sales. The great news is […]
ShareASale partners with Sertify to support small and diverse-owned businesses
ShareASale reveals new initiative to support an inclusive, ethical platform publishers can use to easily identify and partner with certified brands. Over 80% of US consumers are reported to want to buy from small and diverse-owned businesses that align with their own beliefs and lifestyles. As we recover from the pandemic, consumers are increasingly ethically […]
World Cup to drive longest Cyber shopping campaigns ever
The FIFA World Cup kicks off this winter for the first ever time, breaking a 92-year-old precedent. So, how will the planet’s biggest sporting event affect peak trading for affiliate marketers? Campaigns kicking off earlier The timing of the World Cup will likely drive trading globally over a more prolonged period this Q4. Previous years’ […]
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