Q4 is incredibly competitive. While affiliates love commission increases as much as anyone, there are limits to what they can do with the same old offers. As the Affiliate Marketing industry becomes more and more saturated, it is increasingly important to make sure that your affiliate program stands out. Be sure that your brand and […]
This is affiliate marketing, not advertising or public relations. Affiliates need to demonstrate the value of their audience and their willingness to buy products. Our metrics are based on performance, not eyeballs and impressions. As an affiliate manager, I’m happy to talk about bonuses and free products to review once we have an established relationship. In a perfect […]
The Q4 season has expanded far beyond your “traditional” shopping day – Black Friday. As online shopping generally becomes more popular year-round, Thanksgiving weekend is no different. In 2016, consumers bought 12.1% more than Cyber Monday 2015 and surpassed the total spent on Black Friday. Last year, we also saw glimpses from several brands […]
If you have an old post that is converting really well, use it to your advantage. As we enter into this busy season, take some time to revisit your top-performing pages and make updates or additional optimizations. Here are two big ideas to improve even your best posts: 1. Add email opt-ins or calls-to-action on […]
Thanks for your interest in our 2017 Q4 Affiliate Rate Card. We hope that you find some new opportunities for partnership this holiday season. Please click the image below to viewand download the full PDF.
A 1 or 2 business day response is completely acceptable most of the year, but when an Affiliate has an opening in their editorial calendar during Q4 for a newsletter drop or social media share, it is often first come first serve. When space and time is limited, you need to be first in line […]
While Merchants might have just one program to manage, agency representatives often have multiple to keep up-to-date! The Merchant Checklist and Agency Checklist have similarities overall, but we’ve added some additional items for our agency partners to keep an eye on. Run through our to-do with each brand you represent. It will not only help […]
Every brand should be in full Q4 planning and execution by now. If you aren’t quite there yet, do not fear. There is still time to get your program ready for all the big online shopping holidays in Q4. The heaviest shopping days are yet to come. Sales numbers during this season are projected to […]
As we continue to get further into Q4, Black Friday and Cyber Monday are not far off and planning for these huge online shopping days (and the season as a whole) is crucial to your affiliate marketing strategy. For influencers, this is your prime time to drive sales to your favorite brands. As more and […]
Please enjoy your download! Feel free to print it, check items off as you go, and as always, reach out should you have any questions.