Writers block can get the best of us and rather than reinventing the wheel, look to what you’ve already written for inspiration. Many times, there is already high-quality content on your blog that only needs to be updated or elaborated. Revamping existing content can drive organic traffic, save you time and even boost your affiliate income.
Here are some ways to revive blog posts:
Review past blog posts and identify which posts need to be updated because of dates or timing. Perhaps you wrote a post that is more relevant now than when originally written. Look for any deadlines or dates that have passed and update any other information.
Break up content
Blog posts can be long and sometimes unorganized. Update any blog posts with proper headings and subheadings. A clean, organized post makes the content easy to digest and the core message comes through easier.
If the blog post is too short, brainstorm ways to elaborate on the topic and add value.
Replace any outdated images or add images to create more visual interest to a post. As online content becomes more diverse, adding supporting images, video or audio can make a post more interesting and sharable.
Improve reach and readability of your old blog posts by ensuring they are SEO optimized. Review keywords, meta titles, and meta descriptions. Add in any relevant keywords that can improve audience targeting and write a meta description that gives a preview about the value of the blog post.
Fix broken affiliate links
If a blog post is older than a couple of months, affiliate links are most likely outdated. Go through and replace affiliate links with new links to current products.
Pro Tip: Now that you’ve revived your old blog posts, be sure to share it on your social media platforms.