Bloggers work hard on creating daily content and growing their brand. As content creators, they aim to share ideas with the world. Content demand from authority media sources and content publishers has grown dramatically since the internet was born. However, most do not have thousands of dollars to hire PR firm for increased media exposure.
Creating quality content doesn’t always mean you’ll receive the engagement and exposure your blog deserves. Here are 5 key ways to be sure that your blog gets in front of the right people and is on the right track to gain mass media exposure:
1. Have A Clear Purpose
The first step is gaining exposure is to ensure your blog has a clear purpose communicated to your readers. The interest of starting a blog grows every day. With a transparent purpose, you know what direction your blog is heading and what type of content you should be writing. Remember that content should always come first and affiliate marketing should follow. By staying true to your interests and blog’s purpose, not only will your blog grow but your audience’s trust will also grow.
2. Create An ‘About Me’ and ‘Contact Me’ Page
Two important pages your blog must have if you’re looking to increase your exposure is an ‘About Me’ page and a ‘Contact Me’ page. Without these two pages, your blog can end up being an anonymous entity. Put a face to the words behind the blog and let people know who you are and how they can get in touch with you. After all, blogging is about connecting with people and building a trusted community.
At its core a ‘Contact Me’ page displays the contact information and form for visitors to fill out. Since the purpose of an blog is to generate interest from a target audience, it’s important to take the time to make sure this page is in top shape. Be sure that your ‘Contact Me’ Page includes:
- Beautiful design: When a visitor visits your ‘Contact Me’ page, this marks the beginning of a relationship with you. Think of this as your first impression. Make sure your page is consistent with the style of the rest of your blog.
- Up-to-date information: If you’re aiming to generate interest with the media, it’s important to highlight your location and best way for them to contact you. Therefore, list your email address, location, and other relevant information. Be sure to include a form for visitors to fill out.
- Why & how to contact you: Take time to articulate why someone should contact you and how you can help them. Specifically note if you want specific people to contact you. For example, perhaps you want those interested in collaborations to email you directly instead of filling out a form. In this way, you can filter out any spam and prioritize messages.
An ‘About Me’ page is equally important. This page should be informative. Visitors should understand who you are, what you do, and why you’re doing it. This page should be focused on the purpose of your blog and how it helps solve the visitor’s needs. An effective ‘About Me’ page leaves readers knowing the blog’s purpose, the values that drive the content, and what they can expect from visiting your blog daily.
3. Create Conversation in Your Blog & Industry
In order to get noticed, your blog should be relevant to the reader’s current problems. Be sure you know your reader and write blog posts that are engaging to the right audience. Start by following industry news bloggers, websites, and other media your audience watches. Discover what current issues and topics are and address them from a different approach or provide an alternative solution. The key is to talk about your industry or expertise and the relevancy in today’s world. Avoid having a post be all about you; write for your audience.
By creating conversation and interacting with other leaders, you can dramatically grow your online reputation and mold yourself into an authority figure on that subject/niche. With increased authority, your blog will gain more traction and media interest.
4. Use Social Media Daily
Social media is an important tool in generating exposure and boosting traffic. Whether it be Facebook, Twitter, Pinterest, LinkedIn, Instagram or any other social platform, make sure you’re active on the social channels your readers are on. Follow relevant users and comment on profiles of your target audience. On your own profile, make sure you list your website URL so when users come across your profile they can easily find your blog.
In all, using social media daily can help you build brand recognition, foster a community around your blog, and increase your bottom line.
5. Make Sure Content is SEO-Friendly
In order to get discovered, one incredibly crucial step is SEO optimization. By writing SEO-friendly posts, your blog will gain a higher chance of appearing on as a top result in search engines such as Google.
The structure and the copy of your blog posts need to appeal to your readers. If your readers understand the main points, they are more likely to share it on their social networks. The more people discover your blog and share, the higher your ranking will improve on search engines. As more journalists and authority content creators rely on search to find experts and reliable sources, you want to take the steps to for your posts to be SEO optimized. By writing clear blog posts paired with SEO, your blog’s visibility, traffic, and results can improve.