With Black Friday and Cyber Monday behind us, many merchants have already started counting days to the next year’s respective dates. Don’t join that camp (or, at least, not that fast)! Focus on great sales opportunities that still exist, cashing in on post-holiday shopping trends.
According to this year’s survey by Deloitte “one in five shoppers will spend 23% of (their) budget after December 25.” A Google/Ipsos Media CT study also found out that as many as 66% of holiday shoppers actively check out sales and offers after December 25, with 43% spending their money online post-Christmas.
Get ready to take full advantage of this! Create an intelligent post-holiday plan, share it with your affiliates, equipping them with respective marketing collateral, and here’s to (everyone) reaping a great fruit of this synchronized marketing effort!!